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The PR Verdict: “D” for the Dalai Lama keeping the mystique alive of a spiritual leader. Accessibility and everyday observations while making him approachable inevitably distract from solemnity and gravitas.
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PR Verdict: “C” for Bo Guagua. The Crimson was always a going to be a bigger pushover than the NYTimes, so it was wise to go there and have his message published as was. But to what end? Read More

The PR Verdict: “B” for Russell Brand and his well-structured testimony. This might have been an “A” but if only he could STOP talking. Sometimes enough really is more than enough. Read More

The PR Verdict: “A” for Wal-Mart and a fancy way to decline comment. As an immediate PR response this is not bad, creating separation and distance while suggesting the allegations remain unconfirmed. Read More

Great communicators can influence change, whether political, cultural or in business. From Winston Churchill to Ronald Reagan, Steve Jobs to Martin Luther King, history is full of individuals who, through their words and deeds, have shifted public opinion and behavior. Read More

Apple, and the late Steve Jobs (RIP Steve) are many people’s idols and inspiration, but you wouldn’t necessarily connect them with blogging. Most businesses can learn something from Apple, that’s why they’re one of the most valuable companies in the world. Your blog or website is probably a busines Read More

Article at a glance:
For free media exposure, plug into the news.
Everyone has expertise to contribute. What’s yours?
Don’t wait to jump on breaking events Read More

We’re happy that email marketing is naturally green. On the other hand, almost 10,000 pieces of postal mail advertisements are printed, shipped, delivered and disposed of every 3 seconds just in the U.S.
Email marketing is already a step in the right direction for helping our planet. This Earth Da Read More

As my blog grew, more and more PR firms and brands started approaching me via email. Then, when I started attending blogging conferences and events, I connected.... Read More