Advertising on social media has proven to be a lot more cost-efficient than placing ads through traditional media. It could be more effective, too.
But that doesn’t mean you should abandon the power of the traditional media. Instead, you can take advantage of your local media and other outlets by Read More
Here are six tips on how to ensure your next public relations campaign is a winning success. These tips are from years of experience working within the PR industry.

As a small business there is often little money spare to be spent on things such as marketing and public relations although that do Read More
Like most commercial airlines, Singapore Airlines (SIA) uses social media—especially Twitter—as an effective customer service and public relations channel. Unfortunately, the company recently fumbled a tweet about its flight paths in reference to last Thursday’s Malaysia Airlines tragedy. Read More
Make sure all of the pieces of your strategy are inline with your business goals by asking yourself the right questions. Read More
Have you ever dreamed of having your products featured in a national gift guide? If you want it to happen this year, the time to start pitching is now! Of course, you can hire a public relations firm to help. Or, you can save a good bit of money and do it yourself.

Here are some tips that will i Read More
For leveraging the power of Twitter, a set of third party applications are a must. Here are the best Twitter Tools which are a must for every user Read More
It's me, and I'm back! I enjoyed my break and now it's your turn to enjoy the new changes on Aha!NOW. That's right, I've been up to something interesting and I'm inviting you to check it out.

More at the blog. :) Read More
A is for Accuracy 

PR is all about reputation. The reputation of you, your client and the consultancy you work for. Read More
What should you wear? Who should you bring? Can you drink? How to survive the company summer outing or office picnic and get ahead at work. Read More
In this audio interview, Rudolf Klaus shares many of his secrets to Productive Networking Success. Listen in now or download the free transcript

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Free, Fast & Easy: A new way to communicate benefits to employees

  We know that as a small business owner, you have your hands full. Aflac has made it easier for you to communicate …
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BizSugar Contributor Focuses on Coaching

Though she is a consummate professional with years of experience in the corporate world, her business clients today all … More
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