Online marketing and brand management have become a standard requirement of any businesses strategy. Companies can no longer ignore social media, website maintenance or content marketing efforts as strategies used to stand out from an ever growing crowd. One way in which you can rise above the rest Read More
How do you become a sought-after speaker that gets paid to speak? And how do you capitalize on the appearances you've already made? Here's how. Available online at www.emsincorporated.com Read More
Like every other social media / content strategist out there, I have Moz’s blog in my RSS feed and I follow them on Twitter. They come up with some pretty nifty content all the time, and at least for me, are the most trustworthy source for SEO information out there. I’ve always held them in high st Read More
While you can't require customers to proffer positive reviews, you can make the process easier. Here are five easy steps to helping your online reputation. Read More
Show a popular pornography site. At WGN Chicago, then pretend no-one at your TV station was involved and hide your mistake. That's Influency you don't want. Read More
For announcements, you don't need a press release. Here are 15 compelling reasons why we axed press releases in favor of blog posts (and why you should too) Read More
Networking events present perfect opportunities for small business owners to pursue new paths for their businesses and forge strategic relationships. Here are five tips that business owners can use to ensure that they have a good time and meet the right people at their next event. Read More
No one likes a generalist.

Think about it: do you want a generalist performing that quadruple bypass on you, or would you hold out for one of the country’s leading surgeons?

If you want to stand out in your industry, you’ve got to narrow your focus. Read More
It worked for Frankenstein. What the...? PRs can work that way for you. Every business and organization has good news to share. Press releases are one of the best tools out there, but how can a person make theirs stand out? Use old parts and create something new. Read More
For whatever reason, speakers at technology conferences sometimes experience negative or argumentative feedback following their presentation. Learn how to prepare for and deal with such feedback in ways that deescalate conflict and retain credibility. Read More

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Jenn Herman @jennherman31 is All About Social Media

She may work as a full-time director of marketing by day. But in her spare time, Jenn Herman likes teaching small … More
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