Know your client: Make it your business to know the organization, its business, and its competition. Not only will this help you converse intelligently, it will allow key stakeholders within the organization develop confidence in your ability to understand their business and deliver what they need. Read More
A press kit is a great tool for business owners looking to take more control of their media presence. Here is some background on what goes into one and where they can be effectively distributed. Read More
Richard Branson the founder of the Virgin Group is the undisputed king of publicity stunts, we have rounded up his top stunts from surfing with a naked model on his back to his very own personalised ice cubs.

We have covered 16 of Richard's PR stunts we the aim to provide you with inspiration fo Read More
Public relations are important to take control of in order to ensure that a business puts its best foot forward to new potential markets. Here are a few suggestions on how small businesses can begin to build pr networks for themselves that can effectively convey their message. Read More
Advertising on social media has proven to be a lot more cost-efficient than placing ads through traditional media. It could be more effective, too.
But that doesn’t mean you should abandon the power of the traditional media. Instead, you can take advantage of your local media and other outlets by Read More
Here are six tips on how to ensure your next public relations campaign is a winning success. These tips are from years of experience working within the PR industry.

As a small business there is often little money spare to be spent on things such as marketing and public relations although that do Read More
Like most commercial airlines, Singapore Airlines (SIA) uses social media—especially Twitter—as an effective customer service and public relations channel. Unfortunately, the company recently fumbled a tweet about its flight paths in reference to last Thursday’s Malaysia Airlines tragedy. Read More
Make sure all of the pieces of your strategy are inline with your business goals by asking yourself the right questions. Read More
Have you ever dreamed of having your products featured in a national gift guide? If you want it to happen this year, the time to start pitching is now! Of course, you can hire a public relations firm to help. Or, you can save a good bit of money and do it yourself.

Here are some tips that will i Read More
For leveraging the power of Twitter, a set of third party applications are a must. Here are the best Twitter Tools which are a must for every user Read More

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
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Ti Roberts @tiroberts Bitten By Marketing Bug

The Internet marketing bug bit Ti Roberts early on. Since then, she has come a long way, honing her marketing … More
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