For those of us who work in public relations, social media and marketing, we all know one thing to be true: Content is King. Anyone can draft a tweet or write a blog post, but there is a fine line between producing content that actually matters to your readers and producing content that no one will Read More
Learn what NOT to do when writing your press release headlines with these four real-world examples. Have you seen bad ones? Read More
Guest blogging can be a great way to achieve several different goals. It can help drive traffic to your own website or blog, increase interest in your products, help establish credibility for you as an author, and even increase your income. Guest blogging spots can be wonderful marketing tools if y Read More
There is arguably no form of advertising more effective than a favourable news story, broadcast segment, or article in an industry publication. The endorsement of a trusted media professional can expand your prospective market, and engender public trust and goodwill toward you and your business. Ma Read More
Having a media page helps you house everything related to your public relations and news in one place. This makes it easier for journalists to find what they need to write about your brand. Read More
By Melissa Talago, founder and chief fire starter at Campfire Communications Read More
One of the most asked questions that I get as a person who got into real estate a long time ago, is what would you do different? Now over 10+ years later, I’m able to look back and see where it all went right, and where it totally went wrong.

One of the elements that I talk about a lot when it c Read More


While Digital PR offers what Traditional PR does (albeit to an online audience), it also simultaneously offers excellent online visibility benefits when effectively executed.
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Doing business on the web requires that the firm reap the benefits of virtually any and also just about every chance to talk to consumers. Social websites web sites let larger reach than ever before, together with targeted devices that virtually ensure your own company’s information is usually acqu Read More
If you're hitting a wall with your PR pitches, you're probably doing something wrong. Find out why journalists cringe when they get your emails, and fix it. Read More

5 Things Your Latino Employees Wish You Understood

Latino employees are the fastest-growing segment of the U.S. workforce – in fact, by some estimates one in three working …
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Gary Hart @SalesDuJour Brings Passion for Sales

It could be argued that sales, in some form or other, is the most important function for any business. Because, without … More
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