I bet this is a question you have never asked yourself. But when it comes to your business and the image you project, it is the finer details that require your closest attention. You are always thinking about your target audience, how to engage them on social media, entice them to your site and get Read More
There's a difference between an advertorial and a press release when it comes to getting the word out about your company. Understand the difference by clicking to read this article. Read More
Everyone makes mistakes. But the right apology can make the problem disappear, and it could save your reputation. Here's how to make amends the right way. Read More
With the massive increase of social media over the past few years, it’s now possible for anyone to have some kind of online presence. Because of the opportunity to have multiple social platforms, maintaining a squeaky clean presence is all the more important. Regardless of whether or not you are lo Read More
In my video interview with award winning PBS TV producer, Theresa Loe, she provides tips on how to approach TV producers. Get the inside scoop with actionable steps. Read More
Melinda Rainsberger presented these slides as part of PVD Pecha Kucha. She drew them by hand, using pens and markers. No Melindas were harmed in the making of this presentation. Read More
For those of us who work in public relations, social media and marketing, we all know one thing to be true: Content is King. Anyone can draft a tweet or write a blog post, but there is a fine line between producing content that actually matters to your readers and producing content that no one will Read More
Learn what NOT to do when writing your press release headlines with these four real-world examples. Have you seen bad ones? Read More
Guest blogging can be a great way to achieve several different goals. It can help drive traffic to your own website or blog, increase interest in your products, help establish credibility for you as an author, and even increase your income. Guest blogging spots can be wonderful marketing tools if y Read More
There is arguably no form of advertising more effective than a favourable news story, broadcast segment, or article in an industry publication. The endorsement of a trusted media professional can expand your prospective market, and engender public trust and goodwill toward you and your business. Ma Read More

5 Things Your Latino Employees Wish You Understood

Latino employees are the fastest-growing segment of the U.S. workforce – in fact, by some estimates one in three working …
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Joanie Mann @JoanieMann Makes Sense of Business Technology

Many business owners find the changes in technology confusing. Cloud hosting, web-based accounting, online business … More
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