Old social media tactics are rendered obsolete. You can no longer outsource tweeting. Your content needs to be native, authentic, and human. Both users and algorithms will smell a phony. In this session you will learn how to tell a captivating story, pick the right social channels to spread it, wri Read More
I will argue that press releases are an essential part of a good marketing and public relations strategy. But it occurred to me: what do journalists and reporters think of them? Are they accomplishing what we want them to (getting the attention of the media and making them clamor to write about our Read More
There are too many people out there doing a horrible job of pitching journalists and bloggers with their news. There’s no excuse. If you do these five steps, you should be able to get the media’s attention (assuming your news is actually newsworthy in the first place). Read More
As a blogger, what do you do to increase the conversion of your new blog visitors into loyal and regular blog audience? In this post, there are tips for you on how to use replying to the comments on your blog as a tool to achieve this objective.

More at the blog :) Read More
If you want to know exactly what reporters and journalists really think of your press releases then this is the post for you - collating several remarks that journalists made Read More
When it comes to finding a topic for your press release, it’s important to ensure that your topic is actually newsworthy. That means it can’t be biased, untrue, or promotional in nature.

Here are three topics you should never, ever write a press release about. Read More
People are really polarized about whether press releases “work” or not. For me, I’d say it all depends on how you define a release working. Here are four expectations I know a lot of business owners have…that shouldn’t. If you’re expecting one or more of these results with your next press release, Read More
If you are at all creative, intelligent, want a good income, and of course you need flexible time and hours – then programming may just be the ticket. Good programmers are hard to find. Read More
eGumball, Inc. sponsored the 13th Annual Albert Pujols Celebrity Golf Classic in Newport Beach, CA. The funds went to helping children with Down syndrome and impoverished citizens of the Dominican Republic. Read More
Yes, you understand correctly: if you include one or more photos or videos with your release, you could see exponentially more people reading your release.

And yet, so many businesses aren’t using images in their releases! Read More

5 Things Your Latino Employees Wish You Understood

Latino employees are the fastest-growing segment of the U.S. workforce – in fact, by some estimates one in three working …

Cate Costa @cate_costa Combines Passions for Entrepreneurship, Travel

If there's one thing Cate Costa loves as much as helping entrepreneurs, it's being on the move. Now, in her own … More
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