Give to get. Always lead influencer engagement with what the brand can do for the influencer. An empathetic view of influencer collaboration will inspire far more effective outcomes than the more a transactional approach alone. See working with influencers from a long term perspective, not just as Read More
To Hire a PR Firm or Not?

I am sure there are many reasons to hire an expensive PR firm on retainer for $5,000 or more every month. Personally, I have never found the need since I have become a one-man PR team.

These tried and true tactics help me get major publications, backlinks, and much Read More
Involvement with the local community within which your Small Business operates is about more than just selling goods or services. It’s means building relationships with the communities and investing time, effort and occasionally finance in order to support community development. Here are some ideas Read More
How having a solid wingman or wingwoman can help you build your business. This tip is especially helpful for introverts and others uncomfortable with tooting their own horns. Read More
When it comes to local marketing, press releases remain an important aspect to get your company, product/service and brand recognised... Read More
Have you been struggling keeping customers or donors on your site until they contact you or make a donation? The key of turning your leads into customers is to tell a powerful brand story to grab and hold their attention. Read More
A Press Release can also get the attention of the media, reporters, buyers, investors and even clients. When done right, it’s a worthwhile strategy for small businesses. Read More
What is your best advice for a PR that has to manage a media crisis?​ Here's how 26 of us responded...

(Don't panic, by the way.) Read More
Do you dream of a relationship that lasts forever? You can actually achieve it in reality. A forever loving relationship is absolutely possible if you follow these five simple rules that will lead to a rock-solid relationship with your partner. Do read and try it out!

More at the blog. :) Read More
You’ve made your research and found the influencers you want to collaborate with. Now what?

How can you ensure they’ll respond, and that the collaboration will be fruitful for you both?

To learn how to make the most of the relationships with influencers, we’ve asked influencers experts to sha Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …

Lisa Buben @Lisapatb Will Inspire Your Business

Lisa Buben knows there's no such thing as a free lunch. But she might never have broken into online marketing without … More
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