PR hasn't yet mastered research and social listening, even in 2015 Here is the interview with @MelanyB12 @MariaGridley @FashionblyPetit Read More
While there are many marketing tools that can be effective for your fashion company, one essential component is the press release. Read More
Rather than make you sift through all the valuable content here on HTCAPR, I thought I’d simplify things and put all the posts we’ve written about writing a press release into one post. Here we go! Read More
Whether you want bloggers to review your product or you are hoping to guest post for them, whether you have a juicy Infographic you know their readers will go all agog over, or whether you hope to be interviewed or quoted, you can’t just go in cold. You can’t just walk up to a blogger and kiss him Read More
A cohesive marketing strategy involves more than one approach. If you’re only distributing press releases, I would bet a million dollars you’re not getting the results you want. Read More
In terms of questions I get about writing press releases, this is one of the top ones. People want to know how often they should write a press release, as well as what the cadence should be. The short answer is: Read More
From identifying your target customer to creating your logo and optimizing your website for search engine traffic, the checklist will walk you through the most important steps in branding (or rebranding) your business. Read More
Press releases are fantastic for getting the word out about your art exhibit. Here are four reasons you should start writing them immediately. Read More
We’ve answered the 5 most common questions people ask a Digital PR agency and busted some of the myths about how Digital PR fits into your brand’s marketing strategy.
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If you have a moment, check out our company's new website! Our developers have been working hard on it for a few months. What do you think of the interface and overall look? Read More

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …

Contributor of the Week Tom Shivers: Capturing Success

Who would have guessed that two decades ago, BizSugar Contributor of the Week Tom Shivers' career dissatisfaction would … More
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