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When it comes to dealing with editors and reporters, you don’t have to be famous to garner publicity for your business. Whether you’re the CEO of a large corporation or the owner of an emerging business, media professionals are drawn to those who have a good story to tell and with whom they have some level of familiarity. Here are some methods for building a relationship with journalists so that they’ll be more inclined to accept submitted articles, interview you for pieces they’re writing or videotaping, or book you on a radio or TV show as an industry thought leader: