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If I had sent a direct mail piece in some areas of New Jersey and New York just before Sandy hit, I could have lost a large investment, with little hope of recouping my costs.
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“Customer Profiling: Using Your Customer Data to Improve Your Marketing ROI,” a free whitepaper from D&B, offers some strong insights on segmenting your customer database so you can sell more.
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Your clients and customers are going to get an avalanche of emails over the holidays. How can you improve the odds that they will notice and open your marketing emails over the next few months?
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As I mentioned in a tip here on September 27, DeWalt tool company has developed an iPhone app that is a standout. Construction pros can use it anywhere to estimate bids for construction jobs they’re bidding for. Each time they do, they are reminded that DeWalt makes their preferred tools.
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You have a website. Chances are that you have a company Facebook page, and that you take part in other social media marketing initiatives. But should you have a Wikipedia entry about your company too? Read More

Some small companies have excellent websites that could stand proudly alongside those of far bigger businesses. One such company is Commercial Printing in New Castle, Pa. If you visit Commercial Printing’s website, you will find features and flourishes that merit consideration on your own website. Read More

If you’re new to running online ads, I urge you to download a PDF of Ad Juggler’s free Guide to Online Advertising. It’s a terrific 20-page manual that explains online advertising agencies, pay per click and affiliate campaigns, ad tracking, and many other must-know issues for advertisers. Read More

Whether you sell products or services, chances are you can generate more profits by making holiday offers in your marketing emails and on your website. But how do you decide which of your offerings to feature and how to present them?
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Now that the results of the presidential election have become a part of history, I’d like to share two marketing questions that I was thinking about during the months of campaigning.
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Fixology is a company that repairs watches and jewelry while customers wait. When designing its store at the Mall of America in Bloomington, Minn., the company placed a repair bench right in the store’s front window. As a result, people passing by can watch a repair in progress.
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