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Chances are that you are already working hard to make your customer service experience smooth and speedy. But are you trying to make it consistent too? Inconsistency can drive your customers to distraction. Here are a few examples of what can go wrong. Read More

There’s a lot more to customer profiling than simply knowing who your customers are. If you visit the website of the National Coffee Association (NCA), you will discover that this trade organization is asking great questions about how and when people drink coffee.
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The recent Olympic Games were not only a display of athletic prowess. They were a showcase of national pride too. That got me thinking about how nationalism can best be used as a theme in brand-building and copywriting. Over the years, here are some brands that have played the country card well. Read More

Is social media really the most powerful marketing tool available? Perhaps not, according to “5 Reasons Email Marketing Crushes Social Media Marketing for B2B,” a post on the KissMetrics blog. Read More

An entrepreneur named Jill Cartwright started a company called Go GaGa and began selling products to young parents. One product was a fashionable diaper bag. She discovered that her diaper bags were also being bought by commuters, photographers, and even bird watchers.
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Summer is vacation time, and everyone on your staff deserves a break. Yet when your people are away from their desks, some preventable customer service glitches tend to crop up.
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If people are liking and following you on Facebook, how can you turn them into living, breathing sales leads? It seems like crossing a great divide. But it can be done if you apply these strategies.
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In a recent post on the Pro Copy Tips blog, Dean Rieck describes mistakes that copywriters make when serving their clients. Some writers don’t take the time to understand their clients’ customers. Others become defensive when clients ask to change a word of their brilliant copy.
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You are writing your emails to trigger a response, like buying a product, taking a coupon to a store, liking your company on your Facebook page, or signing up for an email newsletter. But if your emails only focus on your needs, your readers won’t be engaged enough to do what you want them to.
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Chances are that you have already gathered a lot of information about the customers you meet face-to-face, who buy from you online, and who buy from you via direct mail and other channels. But how much do you know about the customers who are following you on social media?
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