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KEH Camera is the world’s largest dealer of used photographic equipment. The company’s website does a terrific job of listing used cameras and equipment in an organized, easy-to-search way. But while you are on the site, you should also register to receive KEH’s excellent email newsletter.
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Chevrolet, which could be the most American company ever, hopes to sell more cars around the world in the decades ahead. That’s why Chevy has become a partner with the One World Futbol Project, a program that plans to distribute indestructible soccer balls to more than 525,000 disadvantaged kids. Read More

If you want your prospects to buy, cut chatting to a minimum and ask questions at the beginning of your sales call. That strategy is recommended by sales trainer Sean McPheat, who recommends asking “questions that will make your customer think about their business.”
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There have been many stories over the years about companies that have won customers’ loyalty by pleasing their children. You can read one recent story on the Gadling.com blog. Read More

The products and services that your customers buy today can tell you a lot about who they are, what they are doing, and what they will buy next.
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You are probably using Google Analytics to monitor how many visits your website is getting, where your visitors are coming from, and what they are doing once they arrive on your site. But let’s take a look at two free online analytics services that you might want to use alongside Google Analytics. Read More

“Regardless of a business’s niche, clientele, or product offerings, every business must develop product labeling and packaging methods to expedite the spread of their brand,” Jessica Weiner tells StepByStepMarketing.com. Read More

The Virtual Executive: How to Act Like a CEO Online and Offline by D. A. Benton isn’t a book about marketing. But Benton’s advice about communicating clearly can be applied to marketing and company-building. Here are some of Benton’s suggestions for improving email communications. Read More

According to “Keeping Pace with the Super Consumer,” a new study from the consulting company ForeSee, a lot is riding on the experience that customers have the first time they visit retail websites. Read More

How do you and your marketing team try to understand who your best customers are and what they want? Do you brainstorm and use an intuitive approach? Or do you use an analytical approach by poring over statistics, website analytics, and other hard data?
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