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Do you need to design a customer survey? The good news is, you don’t need to start from scratch. Here are five companies that offer free survey templates online.
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When you boil it all down, airlines are really selling something pretty simple. They are there to transport people from one place to another. That could be why airlines have always had to rely on customer-service extras to differentiate themselves from competitors.
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If you’ve visited Washington, D.C., recently, you know that Georgetown Cupcake on M Street NW has become a major destination. How have Katherine Kallinis and Sophie LaMontagne, the sisters who started the company, turned a humble cupcake into such a blockbuster success?
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“With between 70% and 80% of future sales coming from data segments already engaged with your brand, using engagement segmentation to drive sales can be extremely effective,” write Matthew Kelleher and David Rowe in a new white paper from RedEye.com. Read More

A study, “Email Marketing Benchmarking Report©” from B2B Marketing, polled 250 companies and found that 53% of them expect to spend more on email marketing in the next year. According to the companies that were polled, these are the 10 critical “must haves” that any successful B2B email needs. Read More

Delivering excellent customer service is one of the most effective ways to boost customer retention. That seems obvious, yet these observations from “The Top 9 Ways to Increase Your Customer Loyalty,” a free white paper from Allegiance.com, drive the point home. Read More

If pet copywriters are tying their marketing to the change of the season, you should be thinking about it too. No matter what kind of business you do, here are some strategies and copywriting tips that can help you sell more.
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Does your email strategy for new customers work this way? First, a customer opts in to receive emails from your company. Second, you start sending that customer the same email series that you are sending to everyone on your list. That two-step approach could be losing customers. Read More

“The Web offers a great opportunity for local businesses to acquire new customers,” Michael Koploy writes on his Software Advice blog. He also offers a checklist of steps that small businesses should take to assure that they will be found when customers search for local companies.
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A geographic information system (GIS) is a database of information about a particular region. A GIS can be used to design better cities, to plan political campaigns, or to identify the best locations for new stores. Here’s a case study that illustrates how they can be used to find new customers too Read More