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Successful businesses have life cycles, because they usually serve different customer groups at different times during their growth. The question is, how should your customers change as you grow and define your niche? Read More

If you know any parents whose children are being tutored for tests or learning skills, chances are that many of them are using the services of a Huntington Learning Center. If you think about other tutoring companies, you will realize that Huntington has a stronger identity than any of them.
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The last sale you made is probably more important than your next one. I say that because the clients you won in the past can play an even more critical role in your long-term success than future clients can. Read More

The Content Marketing Playbook, a free downloadable report from the Content Marketing Institute, offers 42 ways to connect with customers by using content that you deliver on your website, your blog and in other digital contact points. I’d urge you to invest some time reviewing the report. Read More

Kelley Robertson’s Fearless Selling blog is different from sales blogs that pitch unrealistic sales “secrets” and expensive training. Robertson focuses on simple, achievable goals that are grounded in solid common sense. Here are some of his top sales priorities for 2012.

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Caleb Gurall, a young inventor from Vermont, has invented the Kickrest™, a foot rest made from a block of memory foam with a soft plush top and a sticky bottom. Here's how he markets it online. Read More

There is more to customer profiling than identifying the people who make the decision to buy from you. To be sure that you can continue selling to their companies in the long term, it is also important to know the people within their organizations who actually use what you sell. Read More

Organic Color Systems, a company that sells organic hair dye to salons, has a blog about how to use its products. I have to say, it is not the first place that I would look for advice about customer profiling, but that’s just what I found when I landed there while doing some research.
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Communicating with customers and clients on Twitter looks so simple. You create a company account and start tweeting information. Because you include a link, people start coming to your website or Facebook page. What could be easier than that? What could you possibly do wrong?
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I’ve been noticing something new when I do Google searches recently. A number of small companies that offer informational videos are starting to appear on the first page of search results. Often, their videos achieve top placement alongside the websites of far bigger companies.
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