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When done right, your app can further connect with a highly engaged and active consumer base – one that is attached to your brand with a device they trust and carry with them all the time. Read More

When it comes to QR codes vs. Microsoft Tag, I feel there is space for both. In fact, the situational usage for each can actually determine the level of success of an effort or over time. As we’ve said before there are advantages to considering either technology. Costs are currently a moot point, w Read More

There are a myriad of potentially different experiences out there when one considers the combinations of devices (desktops, laptops, smart phones, tablets), Operating Systems (Windows, Mac, iOS, Android) and mail clients or readers (IE, Firefox, Outlook, Thunderbird, Lotus Notes, Gmail, various ISP Read More

One slick way to bring together online and offline marketing channels is with the use of PURLs (or “personalized URLs”). These individualized web experiences are a way for marketers to extend the personalization, segmentation and measurement inherent in direct digital marketing, addressable from, s Read More

Social media has to be understood by email marketers – or any direct digital marketer – not as a digital marketing channel to manage in alongside but in coordination with email, but as truly a new communications paradigm. Read More

At the end of the second week though, I logged in to find a slew of emails from vendors whose email lists I had apparently signed (tough to remember from two weeks ago). And the email marketing practices I’ve seen since have been surprising.

Whether you’re a small business or large organization, Read More

No doubt, if you care about advertising and marketing, you’ve read some amazingly in-depth reviews of the high-dollar advertising efforts of brands that sought to take “ad-vantage” of the 45th Super Bowl.

It was great to see such an exciting game, and I admit to working overtime during every com Read More

Email marketing is only as strong as its open rates. And the subject line is bait on the hook for people to bite – to click and access your message sent. No matter how brilliant your email may be, campaign success hinges on a short string of words with enough zing to inspire an open. Read More

When it comes to awareness, one of the biggest (and most expensive) opportunities is advertising during the Super Bowl – an estimated $2.6 million per 30-second spot. While the rest of the crowd was watching and trying to decide their favorite commercial last year, I was taking careful note of how Read More

For marketers ready for a more strategic, holistic approach to the mobile web, you’re in for a treat. We’ve just published a fresh, comprehensive white paper “Harnessing the Power of the Mobile Web: Initiating Deeper Brand Engagement with a Purposeful, Relevant Approach.” Once inside its pages, you Read More