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With all of the fantastic things people are doing with HTML these days, it can be easy to forget just how far behind email is in the rendering game. With that in mind, we’d like to offer a couple suggestions to help optimize your marketing communications for almost any inbox. Read More

Frequent Lunch Pail contributor and mobile marketing expert Bryce Marshall was recently a featured guest on Brian Prows’ highly-regarded mobile podcast IM-Mobile. Brian and Bryce chatted about the current mobile landscape, upcoming mobile trends, and Canon’s innovative 2D tagging solution.
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The determining factor for a type of behavioral targeting should include both how and where the technology works. Read More

The early adopter’s shopping behavior can be a key starting point for developing solutions that become a part of the branded shopping experience, and should introduce a measure of proactive acknowledgement that shopping habits have already changed with advances in mobile technology.

For example, Read More

Industry analysts anticipate a 14.3 % jump in online retail sales this holiday season. The trick is to protect your pie long after the holiday, and build lasting relationships year-long with consumers that sought you out for those great Black Friday deals. Read More

A software API can only be great if developers are using it. And developers tend to use and prefer APIs that provide useful, up-to-date and well-rounded documentation. Read More

As with most things that matter in business today, revenue considerations are compelling. The bulk of all commerce (over 80%) still happens at the brick-and-mortar level, and will for some time. A low percentage increase in conversions in-store is much more compelling than a higher increase in conv Read More

The in-store retail environment can be looked at as a type of ecosystem – like a fishbowl of commerce. The trick is to make the environment most hospitable to sales. Read More

Many of these will help you streamline your approach as you establish a strong position in your direct digital marketing. Read More

Do you have Windows Phone 7 yet? If not, you may want to consider checking out what Microsoft has done with its mobile platform. Since the release of WinPho7 (Windows Phone 7) they have been selling out throughout the world, including Germany, the UK and the US. Although shortages in supply have be Read More