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Below is a list of commonly used HTML elements at the table and cell level. Some have been used in the previous post to provide a real-world illustration. Remember that every value associated with an element needs to be included in double quotation marks. For example, cellpadding=”5” or border=”1.” Read More

Most email clients lack support for recent HTML and CSS technologies, which is why tables are the best way to build entire HTML emails. Tables may seem dated, but they’re bulletproof. Every Web browser and email client can read them.
In a previous post introducing HTML tables, I looked at their mo Read More

Email remains the cornerstone of most digital campaigns, often acting as a conduit to drive people into cross-channel engagement with your brand. With so many commercial messages jockeying for position within the inbox, it’s vital to make every impression count. But in the push to get an email camp Read More

The goal of a headline is not to sell and not to yell (though some may appear to do both), but to pull people into the content of the email. Just as the subject line invites people to open the email, the headline invites them to keep reading. Use it to pull them into the heart of your message.
Her Read More

When you think about it, a subject line is marketing within the inbox, setting you apart. In the flood of messaging competing for attention, your subject line makes your message stand out. What can you say in a few short words to provide a compelling reason for people to click and open your messag Read More

There have been many questions surrounding the use of QR codes recently: Is the QR code dead/dying? Why aren’t marketers embracing it? And many more…
A question on many minds is ‘Are QR codes not as accepted as they could be (here in the US) because marketers haven’t grasped the idea of offering a Read More

You’ve spent a lot of time crafting the perfect email campaign. But now that you’ve hit send, you’ve realized you need to make a tweak to the content. So, what can and what can’t you change once your campaign has been sent? Let’s take a look: Read More

#1: Mobile email opens climb 51% – The number of consumers opening email from a mobile device has more than doubled in the first half of this year – rising 51 percent over the previous quarter (Q4 2010).

#2: A mobile “fail” does not get a second chance – They say that you never get a second chan Read More

Check out this recent mobile campaign example from a well-known chocolate brand. Our professional services team worked with Ghirardelli to create a branded scavenger hunt for the annual two-day chocolate festival at the San Francisco Landmark Square bearing the founding family’s name. The team was Read More

Ever have one of those days when it feels like you’re scheduled down to the minute? Not an issue… until it’s compounded by one of life’s curveballs. That’s when the convenience of a smooth ecommerce or mcommerce experience shifts from “nice to have” to “essential.”

If you offer an online order o Read More