BizSugar.com › Marketing › Harnessing the Power of the Mobile Web

For marketers ready for a more strategic, holistic approach to the mobile web, you’re in for a treat. We’ve just published a fresh, comprehensive white paper “Harnessing the Power of the Mobile Web: Initiating Deeper Brand Engagement with a Purposeful, Relevant Approach.” Once inside its pages, you’ll find actionable advice for approaching your mobile web strategy – from marketing reach specifics to campaign execution to technology considerations and more. Use it as a helpful resource to frame internal discussions regarding the mobile web, its relationship to other mobile channels, and as a practical guide for today and into the future.