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The true beauty of mobile is that is can connect the varying contexts and mindsets that exist in the path to purchase. Customers have a connected device with them at all places and all times throughout their consideration, conversion, and ownership states. They use it to check email, take pictures, Read More

When it comes to the increase in mobile marketing spend, there are numerous drivers to consider. Some are specific to advertising. Others are specific to marketing. Read More

Just as the new research by Aberdeen Group reveals an interesting dynamic between mobile marketing and increased revenue, there’s a similar dynamic between mobile and customer retention. The report “Metric-Driven Mobile Marketing: Increasing Marketing’s Revenue Contribution,” highlights the differe Read More

Including links within your text messages is a great way to add value to your mobile campaigns. But with the array of phones and mobile users out there, how can you be sure you’re creating an easy-to-navigate and enjoyable experience?
To get some insight on links within SMS campaigns, I picked the Read More

Once you are confident you are able to deliver your marketing effort as intended you can look to location to deliver a high degree of relevancy. With all the amazing technological advances today, a human being can still only be in one place at one time, and very often that place ends up carrying wi Read More

Marketers today are being impacted by location in ways that many would have never expected. When planning and executing mobile marketing strategies, location plays an inextricably important role.

Being cognizant of a user’s context when they are interacting with a brand can mean so much to any m Read More

This opportunity presents a lot of options for marketers who are considering taking advantage of the promotion.
Here are a couple of examples to consider if you’re planning on utilizing 2D barcodes on direct mail pieces: Read More

More and more print ads are using mobile calls to action to engage readers. Within the May issue of Wired, I’m taking time out here in the Lunch Pail to dig deeper into the experience provided by four major brands that used mobile calls to action in their ads. (Check out my previous analysis of Vol Read More

The May issue of Wired magazine (the printed version) was of special interest to me. Within the few pages at the front of the magazine, there were 4 full-page ads (one was a two-page spread) for major consumer brands, each featuring different mobile response methods to entice readers to engage furt Read More

To help you create effective and targeted email campaigns, here are some tips from the pros here at Knotice.
“A great campaign is tightly targeted, well tested and timely. Targeted, to make sure the message is relevant for the recipient while providing the best ROI for the sender.... Read More