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Trend 1: Mobile
Since those long lines to get that first iPhone years ago, mobile has been trending upward. It’s no longer optional; it needs to be a primary channel for online retailers who expect to grow. Sure, you may already know that. But what you may not be aware of are some of the latest st Read More

Have you used hashtags outside of social media? Have you received an email with a hashtag in the subject line? Read More

Click here to learn how to write amazing calls to action!
Just kidding. Don’t click here, don’t ever “Click Here”. The Internet has been around long enough that when customers see different-colored text, they’re able to recognize that it’s a link. Read More

As technology allows more and more consumers to become “always addressable,” marketers must also evolve. The evolution of technology and consumer expectations is pushing marketing toward being what McKinsey & Company describes as “on demand.”
According to a recent article from McKinsey, things suc Read More

If you missed yesterday’s webinar “Reaching Today’s Customer Requires a Revamp of Current Data Practices” featuring special guest Joanna O’Connell from Forrester Research, no worries.You can access the full playback from the here.
Here are some highlights from concepts tweeted during the live webi Read More

For marketers dealing with the challenge of multiple screens and varying viewports, it’s important to understand the differences between various design approaches. Let’s look at the differences between a desktop version, responsive design version and predictive design approach – all of the same cam Read More

All the major web browsers have some kind of Do Not Track feature available. The problem, according to some, is that Internet users either don’t know the feature is there or don’t know what it’s supposed to do, which is leading to the predicted demise of the Do Not Track concept. Read More

In today’s marketing universe, two things are certain: 1) email isn’t going anywhere; and, 2) a mobile-first approach is more important than ever. If you’re working to improve the quality of your email campaigns across mobile, or you just want some useful tips to improve email open rates, we’ve jus Read More

We’ll discuss how the use of non-alphanumeric symbols (like ♥, ★ or☺) can help your message stand out in a crowded inbox. Standing out is the first step in getting the treasured open and… Read More

Do consumers trust your brand?

Here are three things to look at in your own campaigns to make sure they’re true-blue solid Read More