One slick way to bring together online and offline marketing channels is with the use of PURLs (or “personalized URLs”). These individualized web experiences are a way for marketers to extend the personalization, segmentation and measurement inherent in direct digital marketing, addressable from, say, an email or a direct mail piece.

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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!