BizSugar.com › Marketing › Adding Mobile to Enhance Advertising

When it comes to awareness, one of the biggest (and most expensive) opportunities is advertising during the Super Bowl – an estimated $2.6 million per 30-second spot. While the rest of the crowd was watching and trying to decide their favorite commercial last year, I was taking careful note of how these big-ticket advertisers actually had a mobile-friendly destination as part of their campaign.