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Big data is everywhere. It seems like no matter where you turn, someone in the industry is discussing its potential, how confusing it is, or its benefits. A recent Harvard Business Review article pointed out that just 11 percent of marketers depend on data for customer-related decisions. (The major Read More

In my last post, we talked about how the time has come for a shift in your marketing. If you’re thinking of doing a new website or even a website refresh, you need to take a “mobile first” approach. This means you must design around the mobile user’s experience with your website via mobile, built… Read More

Do yourself a favor and grab your cell phone. Now open up its browser and type in your company’s web address. Let’s start with the basics… What comes up? How fast? How does it look? Is it easy to read without having to swipe the page right and left to access its content, or reach… Read More

In my last post, I took a look at what you need to know about how email subject lines render on mobile devices. Today, I’m going to outline how you can make sure your value proposition get across when viewed on mobile. The pre-header – you get a second chance. The old saying goes that… Read More

We have been, and will be paying a lot of attention to rendering of email on mobile devices as we continue to see increases in the use of mobile devices to engage email. As we look at the whole experience, though, we don’t want to neglect anything, including the subject line. We know subject lines… Read More

Today’s digital consumer is increasingly “on.” Having the right data can help retailer marketers better reach the hyper-connected consumer for stronger ROI. Our data from our mobile email opens report for first half 2012 shows a number of mobile email retail trends. (If you haven’t seen it yet, get Read More

The explosion of data may be seen as a headache of marketers, but with the right partners, it can offer a huge competitive advantage. Consider Amazon. Ten years ago, they were a struggling wannabe. Thanks to their vision and savvy use of big data, they dominate online retail.

Using Amazon as the Read More

Blasts are for the past. Making the move from viewing your customers as lists to seeing them as unique individuals will help you create communications that speak to your customers more directly. Concentri’s Universal Profile Management tools offer the marketer the opportunity to “know” a customer o Read More

Interesting how the same word can mean different things to different people. I realized this when having a discussion with a few industry analysts yesterday. The idea of Segmentation and the concepts of Segments can mean one thing to marketers and another thing to those engaged with analytics and m Read More

Now that you know what a data management platform (DMP) is, let’s take a look at how you can use it to enrich your customer profiles and enhance the customer experience. Once a robust DMP solution is in place, data from multiple sources comes together to enrich universal profiles within a single un Read More