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It’s a fact of life for today’s marketers: Basic mobile devices are everywhere. Market saturation of Smartphone devices and mobile internet access is quickly approaching. Consumers want to connection and productivity through their mobile device, with user experiences tailored to their at-the-moment Read More

One of the questions I’m asked most often is about apps. I know what I tell customers, but I thought it’d be interesting to ask some of my colleagues here at Knotice. Here’s what they had to say. Read More

Mobile is a choice. It’s one way of many to interact with a message. It’s ubiquitous. It’s always on. It’s a small screen. It’s a short time to get someone’s attention. It’s a productivity and triage tool. It’s used with fingers, not a mouse. It’s imperfect cellular data connections.
So, when desi Read More

The new privacy hot topic on the web is Flash cookies. Are they really an evil plot to steal your private information and share it with the world? Read More

Our team is looking forward to attending and exhibiting at Internet Retailer’s first Mobile Commerce Forum in Chicago next week. If you’ll be in attendance, be sure to stop by booth 205 and say hello! Lunch Pail contributors Dave Lawson and Amy Chubbuck will be there. Plus, we’ll once again have so Read More

Last week, I reported to you on the keynote by Glen Senk, CEO of Urban Outfitters, the multichannel consumer and the importance of having a holistic mobile strategy in place.
And there were many other sessions and ideas worth sharing. Read More

2D tags offer fantastic flexibility in terms of customer experiences. For example, consumers can connect to a URL, download contact information, or watch a video. Knowing this, to provide the best experience for consumers, the MS Tag was the way to go. Read More

Stand in a big box retailer and look at a row of printers of all brands. If you’re lucky, you have an index card’s worth of information on the edge of the shelf you can use to compare the printers across brands. Perhaps you’re very lucky and you have a knowledgeable salesperson standing by to help. Read More

Industry best practices dictate the importance of making a user’s Web page encounter as efficient and useful as possible per browser and by mobile device Read More

How many of your email recipients opened your last email on an iPhone — or HTC Droid Incredible, Blackberry Storm, Apple iPad, or other mobile device?
If you don’t know, you certainly should. In today’s mobile universe, the “third screen” is an important part of our online experience. But how many Read More