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What makes a mobile call-to-action particularly interesting is that it is completely without standardization right now. Marketers are still in the exploratory phase of capturing consumer interest and data via a mobile device.

Vote for your preferred mobile call to action in this poll. Depending on the results, we may launch a more in-depth research and analysis into the topic. Read More

Marketers for hotels must find ways to fill beds without sacrificing price. Basically, avoid buying business with extreme discounts just to keep the doors open. While the pros and cons to leveraging social marketing channels to grow revenue have already been touched on, the value of direct digital marketing is gaining momentum in hotel marketing circles. Read More

Audience is becoming an increasingly specialized term. With so many opportunities and channels for consumers to interact with media - and content specialization rampant from cable TV to the Internet - “mass” marketing is becoming a difficult and expense endeavor. Read More

For Akron, Ohio, the transition from Rubber Capital to something else has been gradual. Once a thriving centerpiece of industry in the United States, many rubber companies have moved from the region, though Goodyear remains. The legacy of rubber is still all over the city. Read More

Even though the squeeze of the recession is lessening, marketers cannot abandon the quest for discipline and efficiency. Marketers have a direct digital marketing mandate to unify database and multi-channel content execution to gain efficiency and aggressively pursue improved consumer experiences… and the sales spoils that accompany them. Read More

Marketers who want to be relevant to today’s consumers must use direct digital marketing as the cornerstone of any marketing plan. Read More

Is social media a valuable direct marketing channel? Interestingly, while social media seems to masquerade as a direct channel, its most broad application and usefulness is found in mass awareness. Social media allows large numbers of consumers to interact with a single message, but creating profit from those interactions is still a cumbersome process and a drain on resources. Read More

Boost consumer loyalty by using these 2 direct digital marketing pillars together. The great thing about direct digital marketing is that better is always possible. New technologies – or new applications of older technologies – are always in the market ready to leveraged by the right company. Read More

Here's a simple breakdown of the short code basics Read More

Mobile marketing is a powerful direct digital marketing channel that, used strategically, can improve branding and boost direct response results. The practice of mobile marketing can thereby create personal, long-term relationships between brands and consumers. Read More