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It is clear that the fancy features and laboriously positioned benefits from software companies do have a place in the market. These companies are great because they push the “innovation” axis farther and farther out. Sometimes, however, it is important to remember that blind allegiance to innovation inherently undermines practical solutions to common problems. Every software company innovates, a Read More

As more and more consumers adopt feature-rich mobile devices, your shoppers will increasingly demand access to information, videos, and discounts at the point of retail. How can you use mobile to create exceptional shopping experiences and drive higher receipts per shopper? It's simple. Leverage a smart approach to mobile marketing for retail. Read More

If the consumer is in complete control it is vitally important marketers do not waste their time. If consumers demand information, and do not feel beholden to geographic restrictions, then mobile marketing must be a part of any marketing mix. That means coupons and offers, in-stock alerts, loyalty programs, etc. must all be offered to integrate the digital world into the brick-and-mortar experien Read More

Retail and eCommerce principles are in practice not only in the e-retail industry but in many industries. While the NRF and Shop.org serve the retail industry, smart marketers from many different industries glean knowledge from these conferences and apply it within their own industry to improve engagement and sales. The principles of eCommerce and direct digital marketing are in many ways industr Read More

With the millions and millions of tweets flooding through Twitter on a daily basis, it becomes extremely difficult (and frustrating) to keep track of conversations, link traffic and stay on top of trending topics. There are plenty of applications and programs available to meet your tweeting needs. After consulting websites, reports, articles and books on Twitter that discussed anything from tips Read More

So, general excitement exists about mobile, but what is so great about the mobile Web? More than any other mobile marketing function, the mobile Web allows brands to make real transactions, anywhere, anytime. Read More

With today’s economic conditions, it seems like marketers get a steady stream of bad news. Well, perhaps “bad” is too strong… just unfavorable news.Sometimes even good news – like the fact that sales numbers are forecasted in the positive range for the retail sector in 2010 – are mitigated by the fact that the increase is forecasted at ONLY two and a half percent. Reading the business news can be Read More

Many of you are already familiar with Knotice's Director of Strategic Services, Bryce Marshall from his acclaimed mobile marketing white paper entitled, "Making Sense of Mobile Marketing." It is recommended reading for anyone unfamiliar with how to begin thinking about mobile marketing, or how to lay out a winning strategy. Like many other marketing initiatives, the importance of developing a gre Read More

When planning marketing investments it is important to understand onsite targeting is much easier to deploy and not subject to the heavy regulation that network-based targeting is. There is no need for the button, no best industry-wide mandatory principles to adopt and follow. Read More

So the iPad is great for Apple partners and investors, but why should marketers care? The answer is simple. Read More