BizSugar.com › User › cb711 › Upcoming

Josh Gordon, Knotice's Director of Marketing, got in front of the camera to provide three pieces of expert advice on online retail marketing. Mobile marketing continues to be a hot topic within the industry, and a recent survey conducted by The eTailing Group revealed that retailers are increasing their use of the mobile channel to engage shoppers Read More

It is a confusing process because there are a bunch of different companies with a bunch of different - and sometimes overlapping - capabilities. Try not to get frustrated and overwhelmed, although th Read More

Adaptive marketing is fueled – even forced – by whatever is changing. The consumer is always changing, and so is how the consumer interacts with brand. The more clear the brand is at the top, the eas Read More

As usual, a lot of the content looks interesting. One interesting sub-theme that is present in the content preview is how connecting the various communications channels together in a more meaningful way promises better customer engagement and, ultimately, a lift in the metrics marketers care about the most. Read More

This presents an amazing opportunity for marketers – IF they spend the time to learn how to best market to Mom. When done well, Mom’s can be your biggest advocate. When not done well, Mom’s can be a thorn in your side.

Let me give you a couple tips. I have said it before, and I’ll say it again – Moms are busy. We have a lot to do and not a lot of time to do it. We appreciate it when you respec Read More

Many marketers are overwhelmed by the technologies and terminology that fall under "mobile." However, the foundational components of mobile marketing are straightforward, support core marketing and communications programs, and deliver clear and measurable outcomes.

Here are a few tips for making a mobile business case: Read More

Even though Google's Android platform is the new kid on the block and has great features like open-source code capabilities along with Google API access, the mobile application market - until recently - has featured only two major device prize-fighters: Apple and BlackBerry. Sorry Microsoft, you are not in contention yet. Read More

On March 20, Knotice proudly launched Concentri Version 3.16. Concentri 3.16 has a host of new features, but that would have been a very long article. Instead, let’s hit the highlights and choose just ten of the most anticipated new features. Cue the Letterman theme, and check out a sample of what’s new in Concentri 3.16! Read More

For another sign in a seemingly endless number of signs that mobile marketing is extremely important to the future of marketing and advertising read about what is happening in the ongoing advertising battle between the two largest wireless carriers in the U.S., AT&T and Verizon. AT&T spent $1.87 billion on media that used actor Luke Wilson to deliver counter-punches to Verizon’s $2.16 billion cam Read More

It is important to remember that what works for some companies does not work for every company. What a company may gain in operational efficiency and the mirage of cost-cutting by building a homegrown mobile marketing solution it loses out on domain expertise, scalability, flexibility, and support. There are trade offs – sometimes significant trade offs – that are costly. Read More