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Checking in… It’s not just for hotels anymore. It’s for gyms, coffee shops, restaurants, grocery stores, and even your own house. Facebook introduce Facebook Places a few weeks ago allowing users to check into their current locations from Facebook. Some people think they may be late to the game, bu Read More

In the session prior to the panel discussion, Tom Davis from Kenneth Cole gave a very compelling keynote address on what their brand has learned in the last couple years with their leading-edge mobile solutions, and what they expect in the next few years ahead.
Between the two sessions, some very Read More

I get a lot of questions from clients and prospects here in the US about how they can make 2-Dimensional Bar Code (2D) technologies work for them. While many pundits may argue otherwise, if conditions exist to make this a viable solution for a brand, positive results can be just around the corner. Read More

One strong reason codes have such a high rate of adoption in Japan stems from the fact that most phones are shipping with proper scanning applications already on-board. Add to that the relatively high percentage of the population relying solely on mobile devices for most day-to-day activities. Ther Read More

Labor Day is quickly approaching, and that means summer is coming to an end. A lot has happened since my last press round up at the beginning of summer, so I thought I’d take some time to get everyone up to speed on what is happening here at Knotice.
Since my last update, Knotice announced new cus Read More

As consumers have greater control, businesses face the challenge of transparency and consistency. Transparency means that any and every aspect of business operations and consumer interactions can (and will) be put under the microscope at any time. So, how can a company build and keep customer loyal Read More

If there’s one thing that’s certain, it’s that things can change in an instant. And in this age of instant information, business owners need to be ready and able to provide immediate updates about conditions affecting their operations. It could be something small like your power being temporarily disrupted. Or, it could be a flood that’s going to close your business for months while you rebuild.
One quick and effective way to communicate updates on the status of your business during an emergency is to implement these direct digital marketing strategies Read More

Here are six quick tips to help you start thinking about ways you can incorporate the flexibility of direct digital marketing to better serve your customers through relevant communications, to help grow your business and cement more profitable relationships Read More

Most marketers understand why they need a strong mobile marketing strategy. However, sometimes it can be overwhelming to understand the essence of what mobile marketing is really all about, and what elements are most important within a mobile strategy mix Read More

Onsite targeting is important, but make sure to investigate which method works best for your business. It is easy to overbuy because of the bells and whistles. But, don’t lose focus of the marketing goals and the audience’s needs Read More