It is important to remember that what works for some companies does not work for every company. What a company may gain in operational efficiency and the mirage of cost-cutting by building a homegrown mobile marketing solution it loses out on domain expertise, scalability, flexibility, and support. There are trade offs – sometimes significant trade offs – that are costly.
Why Mobile Domain Expertise is Important
Posted by cb711 under MarketingFrom http://lunchpail.knotice.com 5155 days ago
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