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Much like the age old real estate axiom, location is of utmost importance when it comes to direct digital marketing. This is true in a number of ways, and Knotice has been working very hard to leverage that reality to improve the performance of various direct digital marketing campaigns - whether campaigns are executed in the email, Web site, or mobile channel Read More

Let’s take a look at a recent mobile-email cross channel program and analyze it from two different user experiences Read More

Mobile app development, while not exactly new, is still in the early stages of its life cycle. Many companies are just starting to swim in these waters. If a company knows what its customers want, and manages their expectations effectively, then everyone involved with a project has a positive experience and, more importantly, a successful launch Read More

Akron, Ohio is home to innovation. Advancements in everything from medical technology to plastics manufacturing to direct digital marketing have been made here recently, and that does not take into account the city’s industrious past Read More

We are all human. We all make mistakes. And SMS interactions are no exception. Despite the time and effort put into planning an SMS campaign before it goes live, including trying to anticipate and accommodate possible mistakes made by the consumers interacting with your campaign, most marketers find that even after a campaign is live in market they are tweaking and adjusting their message flow Read More

Effective self-regulation of network, or “offsite,” behavioral targeting has earned enough respect on Capitol Hill – enough trust – that lawmakers are clearly willing to trust advertisers with data management and usage. Interestingly, that means that the traditional gateway for businesses to push their message to consumers – the opt-in – may be turned on its ear. Marketers are applying the “ask for forgiveness, not permission” model to behaviorally powered affiliate marketing. As this rule begins to take hold within the direct digital marketing industry over the next several months, its impact may spread to other direct digital channels Read More

Many of our most-trusted online and offline marketing tactics have very little capacity to support or adapt to the context of time and place. They certainly cannot get down to specific increments of minutes and seconds, or meters and footsteps - like mobile interactions can. The mobile Web, specifically, unlocks for consumers the power to interact with, find, or demand the content they want at exactly the time and place they want it. Therefore, the mobile Web fills the gaps between layers of static, broadcast, or stationary media… between online and offline experiences… and between Web stores and physical stores Read More

Mobile is obviously not a unique channel strategy unto itself, but is most effective when leveraged with other coordinated marketing activities.

The 1st question you must answer before beginning a mobile campaig Read More

Every guest interaction with your hotel’s brand is important, making the ability to better control those interactions paramount. Direct digital marketing, based on a foundation of centralized data within a universal profile management system, makes each digital interaction relevant, timely, and valuable to each individual guest Read More

I have written about coupons here before, specifically I have written about what a hassle they can be if they're not done right. It’s a pain to cut them out and then remember to bring them into the store to redeem. Ten percent of the time the coupon ends up laying on my kitchen counter, another ten percent of the time it's in my car, yet another ten percent of the time my daughter has drawn on it and it's floating around in the back of the car. Rarely is that coupon ever actually with me. Overall, maybe one percent of the time it makes it to the store with me. Maybe Read More