BizSugar.com › Marketing › Crocs Uses SMS to Effectively Reach Women

I have written about coupons here before, specifically I have written about what a hassle they can be if they're not done right. It’s a pain to cut them out and then remember to bring them into the store to redeem. Ten percent of the time the coupon ends up laying on my kitchen counter, another ten percent of the time it's in my car, yet another ten percent of the time my daughter has drawn on it and it's floating around in the back of the car. Rarely is that coupon ever actually with me. Overall, maybe one percent of the time it makes it to the store with me. Maybe.