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Marketers know there is no single form of marketing or online marketing that is more customer-centric than direct digital marketing, and I’ve found that the AMA is poised to embrace direct digital marketing, while the DMA appears to have tethered its fortunes to the offline marketing channels.

The AMA has its finger firmly on the pulse of the industry. For example, the association is set to publish its first Direct Digital Marketing directory in the Fall, and has provided educational and editorial content on the advancements within the industry Read More

Success happens when technology spend is driven by a fundamental, organizing belief about marketing – that the sweat and the cost should be founded on the belief that all marketing efforts must focus squarely on the customer Read More

Of course everyone in the industry understands the value of mobile marketing. These important statistics simply reinforce the value of mobile, but they also emphasize the two primary types of mobile marketing that will be most influential with consumers – SMS and the mobile Web Read More

One of my favorite conferences of the year is finally upon us, the Internet Retailer Conference & Exhibition in Chicago. Not only is Chicago one of my favorite cities, but few conferences are able to pull off the “something for everyone” approach like IRCE. From top level strategy to tactical pointers, this conference has content that anyone in e-retailing will find valuable. True to form, while the keynotes look customarily solid, it is the breakout sessions where I believe the most valuable content resides. I’ll point out a few sessions I plan to hit and why Read More

If I were to devote an entire article today to misconceptions in the marketplace about mobile marketing, this would be a 10,000 word post that approximately zero people would read. Honestly, I would not blame them. I probably wouldn't read it either. But there is one misconception in particular that I'd like to address because it has been perpetuated by influential folks in a number of marketing circles, especially retail Read More

Are mass marketing, direct mail, and email marketing REALLY dead? Very few communications channels actually die off completely. And, if they do, it is a long, slow, and drawn out type of death… the kind we see in old Western Read More

Shop.org dubbed May “Marketing Month” and Knotice was requested to contribute some expert advice for the “May is Marketing Month” resource center in the form of 60 second videos. Check out Knotice’s expert advice on online retail marketing, along with other useful tidbits and webinars at Shop.org’s resource center Read More

Outside email marketing vendors, however, have tremendous incentive to build, adapt, and refine their software solutions to meet the ever-changing demands of the consumer. It is not simply a “need-to” for vendors, it is crucial to their growth and survival in an increasingly competitive space Read More

Dynamic and relevant email programs are obviously much harder to execute with precision, so when shopping for a new ESP most marketing organizations draw comparisons based on the most difficult elements of their likely complex email software ecosystem Read More

It’s no secret that mobile marketing continues to be a hot topic in the direct digital marketing industry. Marketers are hungry for mobile marketing insight, statistics, case studies, and more.
One Knotice retail customer, Crocs, was recently in the news for its instant savings mobile coupon campaign Read More