BizSugar.com › Marketing › Direct Digital Marketing and The DMA

Marketers know there is no single form of marketing or online marketing that is more customer-centric than direct digital marketing, and I’ve found that the AMA is poised to embrace direct digital marketing, while the DMA appears to have tethered its fortunes to the offline marketing channels.

The AMA has its finger firmly on the pulse of the industry. For example, the association is set to publish its first Direct Digital Marketing directory in the Fall, and has provided educational and editorial content on the advancements within the industry.