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Every once in a while we here at The Lunch Pail like to take time to let you know what’s been going on at Knotice, and now that the first quarter of the year has come to an end, it is time again for a Knotice press round up. It has been a busy time here at Knotice. We announced new customers and received recognition for our work. Read More

The reason I can count on Apple providing a top-notch experience is that they take careful steps to control all parts of the experience. From iTunes and the AppStore to the exclusion of Flash, they make sure it's the best experience they can give at the greatest profit margin to Apple. (While Steve Jobs claims correctly that Flash is buggy, the likely reason it’s excluded is that it is a great pl Read More

Marketing Profs features Knotice's Director or Marketing, Josh Gordon, about how powerful direct digital marketing is to both B2B and B2C marketers. Read More

It is quite evident that when behavior is used to determine content, marketers and advertisers win. As the first bits of behavioral targeting’s statistical value begin to emerge, marketers must see the incredible opportunity that exists for behavior-based content targeting beyond the confines of ad networks. Whether marketers are working to preserve a customer’s product loyalties with targeted co Read More

Companies from several different industries have shared direct digital marketing success stories and highly respected publications like 1to1 Media and Mobile Marketer have highlighted direct digital marketing’s flexibility. If you are interested in reading more about direct digital marketing, be sure to subscribe to The Lunch Pail for practical direct digital marketing insight and commentary, and Read More

It is hard to imagine too many marketers refusing to read Ad Age. Ad Age is one of those benchmark publications that sets tone and language for entire industries. That’s why it’s interesting to see respected author and analyst Ken Doctor using the term in a recent article entitled ”Do Marketers Still Need News Brands?”. According to Doctor, news media brands are “… spending $65 billion a year on Read More

I really enjoy Target. Target is a strong brand, and the shopping experience is as enjoyable as it is frequent for both me and my wife. But as a direct digital marketing professional I cannot help but notice room for improvement in Target's recent SMS-based mobile marketing campaign launch. I have now received my second SMS delivered incentive… and it is actually more generic than the first. Read More

A consumer's view of the mobile marketing programs from 3 major retailers.

It is great that companies are starting to reach out to customers through mobile, but marketers need to keep in mind that a mobile device is something that a person has with them at all times. To connect with someone on that personal level you need to provide highly personalized and relevant offers – always. Read More

So, if asking how many website visitors are hitting your site a mobile device is a legitimate question, how can you get the answer? Fortunately, there are a couple of methods that give some indication of mobile traffic Read More

After reading the press blitz from the industry publications last Friday I was fairly geeked up about what promised to be a really great, consumer-friendly mobile marketing approach.

Boy, have I been disappointed so far. Read More