I really enjoy Target. Target is a strong brand, and the shopping experience is as enjoyable as it is frequent for both me and my wife. But as a direct digital marketing professional I cannot help but notice room for improvement in Target's recent SMS-based mobile marketing campaign launch. I have now received my second SMS delivered incentive… and it is actually more generic than the first.
Target’s Mobile Marketing Disconnect
Posted by
cb711 under Marketing
From http://lunchpail.knotice.com 5171 days ago
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