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As your email-marketing program develops and expands—and your in-house technology struggles to keep up—you might decide to outsource tech tasks that no longer make for the best use of your team's creative time or your budget Read More

When making the worthy investment in the mobile Web there are three basic considerations to keep in mind. While these points will not capture every bit of useful knowledge when strategizing the mobile Web, they are good considerations prior to launching a vendor search Read More

Consider the apps on your own phone for a moment. The apps I use on a daily basis – aside from the Star Wars app my three-year old loves – deliver valuable information to me in a timely way (I am a news junkie) or generally enhance the features of my phone (like a spell checker, for example.). Those apps plug into my personal lifestyle very well and are woven into my daily experience. Those essentials for an app to be a part of my life are very difficult to penetrate for a branded app. A branded mobile Web page, however, is equal parts useful and disposable. I will use it when I need it. But, it IS necessar Read More

It has been a busy spring here at Knotice. We announced new customers and received recognition for our work.
Press coverage ranged from a variety of contributed articles from Lunch Pail authors, to success stories, to expert insight on a wide range of direct digital marketing topics. Read More

Many companies are choosing to sit back and take a "wait and see" approach to strategic planning for the mobile communications channel. There is comfort in the notion because the technology is evolving so rapidly it appears as though attacking the channel in a piecemeal fashion is the right approach. Marketers, however, must resist this temptation and craft a complete, inclusive, and well thought out mobile strategy Read More

It makes sense for us marketing software folks to get our collective heads out of “the cloud” for a moment and reflect on the importance of what we do. We are mandated not just with inventing new ideas and technology to make money, but also to improve the lives of customers by making shopping easier both online and in-store, or to improve and automate the check in process at a hotel, or to make the experience of going to a restaurant even bette Read More

For years online retailers have had the pedal to the metal regarding customer acquisition strategies. While attracting new customers is still a primary goal for online retailers, for the first time in several years the balance between customer retention and acquisition is tipped in favor of retention. As a result, marketers must shift strategy - and budget - to new tactics better aligned to address a new market reality. I wrote about the role of personalization in direct digital marketing on Monday as an emerging tool to satisfy this requirement. Personalization software, however, is not the only possible change emerging from a newfound respect for online retention Read More

Though the economy is not as strong as it was before the recession, there is evidence that consumer confidence has been slowly increasing over the past few months Read More

Marketers have historically pointed to a general lack of data as a reason programs and campaigns are not reaching their pinnacle. A dearth of data, however, is no longer marketing’s kink in the hose. According to the forthcoming report from RSR, few retailers believe they are taking the necessary steps – or implementing the right programs – but they are not blaming a lack of data. Now the issue is how to organize the data and put it to good use.

It is very safe to indicate that substantial growth of for personalization software is on the horizon. The software that does the best job of organizing data, segmenting it, and attaching it to content will likely see the most growt Read More

Since relevance is important I thought I’d provide a recap of a series featured in Marketing Profs by regular Lunch Pail contributor Bryce Marshall. The multi-part series concentrates on how to achieve relevance and the role of direct digital marketing.

Bryce’s six part series focuses on the five keys to overcoming barriers to relevance in direct digital marketing. Here’s a brief recap of installments one through three, in case you missed them Read More