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“It’s an immediate, powerful, trusted communication for push and now pull marketing, if a brand can use it the right way,” Lawson said of mobile technology Read More

The right "improvements" lead directly to big wins in revenue, conversions, and engagement.
It is important right now, with the rapid development and deployment of myriad mobile marketing strategies, to keep in mind that consumers are still very much multi-channel. That is, they routinely interact with the primary direct digital marketing channels on an equal basis. As a result, direct digital marketing software upgrades must drive improvements in every channel, because the consumer will see the difference Read More

The hallmark of a true direct digital marketing platform upgrade is the ability to easily see how a new feature impacts all channels Read More

First, consider that mobile coupon adoption grows in direct proportion to the U.S. consumer’s level of comfort. As more sophisticated smartphones slowly dominate the mobile device marketplace, coupon adoption will grow. In the meantime, mobile marketers and mobile software vendors need to roll up their respective sleeves and begin resolving some underlying challenges before adoption starts to mask – not address – real issues Read More

Live mobile polling has really become an interesting way to enhance presentations. According to Jodi Bressina, Internet Director at ShoeMall, the audience comes alive when they are given the opportunity to participate in presentations via the mobile channel Read More

It’s no secret that landing page optimization is a hot topic in direct digital marketing right now. Marketers are constantly looking for landing page optimization updates and innovations.
Here are two new resources that outline simple ways to make landing page optimization practical and flexible Read More

I will guess that many of you who read this post’s headline muttered, "duh" under your breath. And, you're right. The statement is seemingly self-evident. There are very smart people, however, who are still skeptical that user-generated content matters. If you ever find yourself in an argument with a marketer who dislikes user-generated content (yes, some still do!), there are a couple of points that may help them see the light Read More

If a brand wants to adopt a single 2D code technology as its “enterprise” tagging solution for consumers to engage with the brand, important factors come into play Read More

Which 2D code technology is the best and which technology will emerge as the ubiquitous solution, the common technology framework all marketers, brands, and consumers will agree on Read More

There is one, solitary tip marketers must use as a guide for identifying the right partnership. The goal is getting some help in sorting out the mobile space and formulating – then executing – a winning and complete mobile strategy Read More