First, consider that mobile coupon adoption grows in direct proportion to the U.S. consumer’s level of comfort. As more sophisticated smartphones slowly dominate the mobile device marketplace, coupon adoption will grow. In the meantime, mobile marketers and mobile software vendors need to roll up their respective sleeves and begin resolving some underlying challenges before adoption starts to mask – not address – real issues.
Overcoming Mobile Coupon Challenges
Posted by cb711 under MarketingFrom http://lunchpail.knotice.com 5042 days ago
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