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If you missed yesterday’s webinar “Reaching Today’s Customer Requires a Revamp of Current Data Practices” featuring special guest Joanna O’Connell from Forrester Research, no worries.You can access the full playback from the here.
Here are some highlights from concepts tweeted during the live webi Read More

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For marketers dealing with the challenge of multiple screens and varying viewports, it’s important to understand the differences between various design approaches. Let’s look at the differences between a desktop version, responsive design version and predictive design approach – all of the same cam Read More

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All the major web browsers have some kind of Do Not Track feature available. The problem, according to some, is that Internet users either don’t know the feature is there or don’t know what it’s supposed to do, which is leading to the predicted demise of the Do Not Track concept. Read More

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In today’s marketing universe, two things are certain: 1) email isn’t going anywhere; and, 2) a mobile-first approach is more important than ever. If you’re working to improve the quality of your email campaigns across mobile, or you just want some useful tips to improve email open rates, we’ve jus Read More

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We’ll discuss how the use of non-alphanumeric symbols (like ♥, ★ or☺) can help your message stand out in a crowded inbox. Standing out is the first step in getting the treasured open and… Read More

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Do consumers trust your brand?

Here are three things to look at in your own campaigns to make sure they’re true-blue solid Read More

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How does Data Collection and Analysis Help Create More Relevant Messages Across Channels?
“Data collection and analysis allows marketers to make decisions based on numbers and facts rather than past experiences or perception. Collecting data at the multichannel individual consumer level allows mar Read More

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For a long time, we’ve talked about the impact of mobile devices on the digital marketing world. Not only in terms of how consumers engage on mobile devices, but also how the adoption and saturation of mobile devices is fundamentally changing user behaviors and consumer culture over time. I have us Read More

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Big data is everywhere. It seems like no matter where you turn, someone in the industry is discussing its potential, how confusing it is, or its benefits. A recent Harvard Business Review article pointed out that just 11 percent of marketers depend on data for customer-related decisions. (The major Read More

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In my last post, we talked about how the time has come for a shift in your marketing. If you’re thinking of doing a new website or even a website refresh, you need to take a “mobile first” approach. This means you must design around the mobile user’s experience with your website via mobile, built… Read More

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