How does Data Collection and Analysis Help Create More Relevant Messages Across Channels?
“Data collection and analysis allows marketers to make decisions based on numbers and facts rather than past experiences or perception. Collecting data at the multichannel individual consumer level allows marketers to understand consumers more comprehensively so we can target them based on their preferences. It gives a unique competitive advantage to those marketers who are adopting this approach.”
More Big Data Questions Answered
Posted by cb711 under MarketingFrom http://lunchpail.knotice.com 4182 days ago
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