BizSugar.com › Marketing › Who Uses Direct Digital Marketing

It is hard to imagine too many marketers refusing to read Ad Age. Ad Age is one of those benchmark publications that sets tone and language for entire industries. That’s why it’s interesting to see respected author and analyst Ken Doctor using the term in a recent article entitled ”Do Marketers Still Need News Brands?”. According to Doctor, news media brands are “… spending $65 billion a year on their own direct digital marketing…