BizSugar.com › Marketing › Statistically Proving Onsite Targeting Value

It is quite evident that when behavior is used to determine content, marketers and advertisers win. As the first bits of behavioral targeting’s statistical value begin to emerge, marketers must see the incredible opportunity that exists for behavior-based content targeting beyond the confines of ad networks. Whether marketers are working to preserve a customer’s product loyalties with targeted content, or a more linear goal like increasing Web site conversions and sales, using behavior to target content to site visitors is a necessary foundation of any modern marketing strategy.