BizSugar.com › Marketing › Agency Shifts Underscore Mobile Competition

For another sign in a seemingly endless number of signs that mobile marketing is extremely important to the future of marketing and advertising read about what is happening in the ongoing advertising battle between the two largest wireless carriers in the U.S., AT&T and Verizon. AT&T spent $1.87 billion on media that used actor Luke Wilson to deliver counter-punches to Verizon’s $2.16 billion campaign that cleverly communicated “There’s a map for that.”