BizSugar.com › Marketing › Simple, Practical Direct Digital Marketing « The Lunch Pail

It is clear that the fancy features and laboriously positioned benefits from software companies do have a place in the market. These companies are great because they push the “innovation” axis farther and farther out. Sometimes, however, it is important to remember that blind allegiance to innovation inherently undermines practical solutions to common problems. Every software company innovates, and the smart ones allow customers to drive the pace of innovation. Just remember, for any reader currently shopping for a direct digital marketing technology provider, that “practical has purpose.” Make sure your baseline needs are met before scrambling up the innovation ladder.