Is social media a valuable direct marketing channel? Interestingly, while social media seems to masquerade as a direct channel, its most broad application and usefulness is found in mass awareness. Social media allows large numbers of consumers to interact with a single message, but creating profit from those interactions is still a cumbersome process and a drain on resources.
Hotels, Social, and Direct Digital Marketing
Posted by cb711 under MarketingFrom http://lunchpail.knotice.com 5234 days ago
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Martin...”
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