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Data is abundant, insight is lacking. For better sales think of how to maximize insights that drive the right sales actions, not just data. Read More

Did you know you birthday year on Twittercan now show your birthday on your Twitter profile? You don’t have to include the birthday year on Twitter to all but you can add just the month and day to be shown. Why are some making a big deal over this while Facebook has been doing this for years with o Read More

There are many ways to respond when someone claims that you are a rip off. Sometimes, keeping your cool is better. Here are 5 creative ways to deal with this situation. Read More

"So, the moral of this story is do as I say, not as I did. Mind your cash flow. Don’t confuse profits with cash. I did manage to crawl out of the temporary cash flow problem, but it took extra mortgages and heavy credit card debt." Read More

When you’re first starting your business, understanding what customers are willing to pay for your product or service can be a real challenge. If you price too low, you’ll lose interest, but if you price too high, you’ll lose appeal. Read More

Gving out gifts to clients makes them think more about us as a company, and it humanizes us.

This year, a client we aren’t currently working with reached out to thank me for the gift. He also brought up a potential project. Coincidence? Read More

Like most marketers, I don’t have time in the day to sit back and read as much content as I’d like. So I’ve found podcasts to be a great way to consume content while multi-tasking or commuting.

But sometimes it’s hard to find one that’s both interesting and valuable.

Over the last few months. Read More

The folks at Subway headquarters are smart. They quickly put together a crisis management plan to help them get in front of a trending news story about child porn and Jared Fogle, the Subway pitchman. See how. Read More

If you are starting to feel overwhelmed with everything you need to do, that might be a sign that it’s time to pay someone else to accomplish some of your more mundane tasks. Read More

"The one who follows the crowd will usually go no further than the crowd. Those who walk alone are likely to find themselves in places no one has ever been before." The amount of marketing knowledge that can be taken from this one simple statement is astounding. Heed the words, stand out from the c Read More