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Is blogging for business all that it's cracked up to be? We say yes, but these 5 realities will help keep you grounded. Read More

Every new baby gets a name before it is introduced to the world, and yet some entrepreneurs continue to send me business plans with TBD (to be determined) in place of a business name on the front page. They don’t realize that the name they choose, or lack of it, sets an initial perception of the bu Read More

How much is your content marketing making for your business? If you're not sure, here are a few metrics that can help you know if what you're doing is worth your time or money. Read More

In digital marketing there is a bag of goodies every small business needs to have. And the best part, you don’t have to choose only one. As a matter of fact, it’s best if you have at least these five tools in your own bag. Read More

The use of website pop-ups is a marketing tactic communications pros love to hate. But Laura Petrolino points out they have good use, if executed well Read More

For any size enterprise, perhaps the best way to enhance productivity is to establish targets and find creative ways for people to reach these. Here is where gamification comes into play. Read More

A few months ago, I showed you how Karen Dietz curates posts on Scoop.it. The article was so well received that I decided to turn the idea into a mini-series.

This time, I went for a different example: a roundup. This form of curation consists in bringing together a series of related posts in an Read More

This infographic is dedicated to you marketing folks that still haven’t gotten a handle on all of the content marketing basics. Read More

It takes money to make money, but securing funding for your small business can be daunting. If you want to learn more about what funding options are available to you and how to get it take a look at this webinar hosted by Biz2Credit. “Money Doesn’t Grow on Trees, But Getting a Business Loan is Easi Read More

As mentioned previously, the fact that I live in South Africa means that I do not prejudge a book by the reputation of the author.
For those like me who have never heard of Eric Casaburi, he is an entrepreneur of note, having founded Retro Fitness in 2002 and which now has 140 franchise units thro Read More