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I'll be willing to bet that when you hear internet marketing related terms like SEO, SEM, PPC, etc, you don't think of conversion optimization. And vice versa, when you hear talk of e-commerce conversion improvements, you may not think of internet marketing. If you do, then bravo!...you're ahead of the pack. If not, that's ok, but you may want Read More

Many small business owners are finding themselves in painful conversations with employees these days, chats that start with "Boss, I'm really strapped for cash — I need a raise." But many companies are also hurting and an owner may need find a way to help a staffer without involving money. Human resources professionals say that by being crea Read More

When done right, nothing pulls in qualified sales leads like a well-targeted offer for a juicy white paper. Offers for white papers and Webinars make up the bulk of ads in Web Digest For Marketers and the solo emails sent once a week to subscribers. I see what pops, and what lays an egg. Here are best practices gleaned after watching this marke Read More

As a leader, who do you turn to for advice? Why? For what kind of advice? How often? Steve MacGill, CEO and founder of Peersight Online, asks these questions and hopes those with answers will share them at the post. Read More

It's a review of the book "Predictably Irrational", explaining why we as consumers are predictably irrational. And hopefully that explains the failure or success of business marketing. Read More

LVMH, the topnotch, first-class French makers of leather goods claimed in court that 90% of all Louis Vuitton/Dior products sold online through eBay are fakes Read More

New research released today from the National Federation of Independent Business shows the top concerns among small business owners are business costs, particularly those that are difficult to control such as health insurance costs, energy costs and inflation. Read More

What one factor leads to successful outcomes in meetings with clients and prospects? Research shows the more time clients and prospects spend talking in a meeting, the more likely they are to feel good about it and have a positive opinion of their advisor. Here are 3 steps to getting clients and prospects talking in a meeting —- and the three most Read More

Multitasking: Everyone does this to some extent. Some people attempt to do more things at once than others, but it is almost a requirement now to be able to work. I recently heard of a job posting that listed “multitasking abilities” as one of the prerequisites for the job. Read More