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“How do you make sure you're networking, instead of notworking?” I think it's getting harder to know where that line is. With today's social media — especially sites with lots of interactivity and immediate feedback such as Twitter — you can easily get caught up in chatting and surfing. It's a constant mental interruption. Before you know it, you' Read More

Clearly Google is the big competitor of Microsoft in search and though we play in search Google has more to lose. However, this post isn't about my desire to see Microsoft win or Google lose. It's about the changing landscape of the Internet and search. I actually don't think Google has that much to fear from Twitter—at least for some time. Read More

By now you've heard the news—your paid marketing and advertising efforts are suffering from a loss of credibility with your target market. Marketing authorities Al Ries and daughter Laura have even declared the "Fall of Advertising and the Rise of PR" when it comes to building brands and perceptions in the minds of consumers. In effect, mar Read More

Good PR is different. It's about relationships and market expertise. PR companies in this category take the time to hire and train smart people who get to know a market, the competitive landscape, the products, and of course, the analysts, reporters and bloggers. They don't spam their contacts with press releases; they build relationships based Read More

Listening is my first move in starting to understand social media. That means this: go and read the blogs that are out there. Read from different genres. Go visit Twitter.com and more importantly search.twitter.com, and see what people are saying. Read comments on people's blogs and see which ones seem to get any response. Search using Google and Read More

Find some interesting search engine optimization facts.... Read More

Decreasing marketing budgets and increased consumer skepticism towards traditional advertising is driving many companies to new ways of attracting and engaging customers. At the same time, new communication channels such as social media represent the most significant change in marketer/advertiser communications with customers in the history of ma Read More

Success is in your hands. It all depends on yourself no one else. Read More

Change is the one true constant of just about everything, and packs as heavy a punch in the marketing space as anywhere else. Change is perpetual, inevitable and, as seen of late in our economic downturn, outright challenging for marketers at all levels. Read More

The origin of telemarketing (TM) may be lost in the mists of time. Lots of folk credit Murray Roman for being the father of telemarketing but I don't believe he ever confirmed parenthood. As an executive for the Ford company however, he was involved in the first mass telephone campaign in 1964. Read More