This section contains posts about public relations and how it can help your small business. Articles on this subject include how to write and publish a press release, how to get media coverage, tips on how to create a perfect PR campaign and much more.

There are some things that you have to prepare before you take that conference call. Here are the good, the bad and the ugly. Read More

What Journalists Really Want From You

What Journalists Really Want From You Avatar Posted by smpayton under Public Relations
From 53 days ago
Made Hot by: ObjectOriented on October 11, 2015 11:53 am
Focus on What’s In It For Me (WIIFM), thinking from the journalists’ perspective as to why they care, to help your press releases and bylines rise above the noise and start getting the coverage you want. Read More
One of the hardest realities to accept: trying to get your startup covered, write a PR, spend hours distributing it and zero results. If you have felt this pain, you might have made one of these mistakes Read More

How To Create And Manage Brand Advocates

How To Create And Manage Brand Advocates Avatar Posted by Pixel_pro under Public Relations
From 80 days ago
Made Hot by: sophia2 on September 15, 2015 9:48 am
Fans who are willing and able to dedicate their own time to support a brand online, or in person.

Advocates are 83% more likely than others to share information about products with their network.

But how does a brand get regular fans of its work to shift from a passive consumer of informatio Read More

3 Proven Ways Entrepreneurs Can Get Media Exposure

3 Proven Ways Entrepreneurs Can Get Media Exposure Avatar Posted by beth02 under Public Relations
From 87 days ago
Made Hot by: MasterMinuteman on September 6, 2015 3:02 pm
Definitely media exposure can helps entrepreneurs to easily reach at next level. But the way you approach towards media exposure approach is the far most important things. Learn 3 proven ways how entrepreneurs can get media exposure here. Read More

How to Bring Your Relationship Building Strategy Offline

How to Bring Your Relationship Building Strategy Offline Avatar Posted by amabaie under Public Relations
From 103 days ago
Made Hot by: DigiTechBlog on August 25, 2015 11:23 am
Traditional offline marketing strategies are still important. They give you a face-to-face connection with the consumer, business partner or influencer that takes you beyond the fickle relationship built online. Read More
Amazon has been accused of having a workplace culture that is demeaning to their staff. Will this impact their marketing as well as their recruitment? Read More
Recently I wrote a roundup that provided you with all the information you need to write a press release. I want to write another one for when you’re ready to distribute your press release online. Read More

Five Ways to Deal with a Ripoff Report

Five Ways to Deal with a Ripoff Report Avatar Posted by airabongco under Public Relations
From 144 days ago
Made Hot by: advertglobal on July 12, 2015 7:49 pm
There are many ways to respond when someone claims that you are a rip off. Sometimes, keeping your cool is better. Here are 5 creative ways to deal with this situation. Read More
Naturally, you want to make sure you’re getting a good return on investment for your public relations efforts. It can be a challenge to know if one press release actually resulted in sales, so you have to be strategic about what you measure to get to that ROI. Here’s how. Read More

5 Things Your Latino Employees Wish You Understood

Latino employees are the fastest-growing segment of the U.S. workforce – in fact, by some estimates one in three working …

Diane Seltzer @SBMarketingTool Talks Marketing Impact

Diane Seltzer believes you don’t have to be a big business to make a big impact. With that philosophy in mind, … More
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