This section contains posts about public relations and how it can help your small business. Articles on this subject include how to write and publish a press release, how to get media coverage, tips on how to create a perfect PR campaign and much more.

3 Steps to Write the Perfect About Us Page

3 Steps to Write the Perfect About Us Page Avatar Posted by 21Handshake under Public Relations
From http://blog.21handshake.com 20 days ago
Made Hot by: LimeWood on September 30, 2017 6:11 am
It's hard to talk about yourself, isn't it? You might be afraid you're not saying enough, or that the story you're telling is boring, or worse - that you're coming across like you're bragging. Introductions are basically throwing a handful of ideas at a new, unexamined wall and seeing what sticks - Read More
Too many companies believe that media coverage simply happens from reaching out to the media. The reality is there's a lot of grunt work that needs to happen behind the scenes. Read More
Nothing can damage a business' credibility quite like sharing a fake news story as fact. Here are 5 tips to go by to avoid the spread of false news stories. Read More
Micro-influencers will boost your brand by promoting engagement, attraction, and trust. Let’s take a glance at why are micro-influencers powerful resources to boost your brand. Read More

What We Can Learn from the Rise and Fall of Uber

What We Can Learn from the Rise and Fall of Uber Avatar Posted by SusanBrown under Public Relations
From http://growingyourbiz.co 104 days ago
Made Hot by: profmarketing on July 11, 2017 12:57 pm
Uber succumbed to a kind of inward-focused hubris that prevented its owners and top management from moving their hyper-growth company out of the expand-and-conquer mode into a vibrant, stable, and sustainable business. Read More

How to Get Your Small Business in the News

How to Get Your Small Business in the News Avatar Posted by fundera under Public Relations
From https://www.fundera.com 138 days ago
Made Hot by: profmarketing on June 4, 2017 12:23 pm
We’ve all heard the saying before: No publicity is bad publicity.

But as many small business owners know firsthand, getting publicity at all can be pretty challenging.
Read More

The Big Question: Finding Influencers for PR Activities

The Big Question: Finding Influencers for PR Activities Avatar Posted by amabaie under Public Relations
From http://spinsucks.com 150 days ago
Made Hot by: thelastword on May 22, 2017 11:48 pm
What are your tips for finding influencers to partner with for PR activities? Five experts answer the question. Read More
There is a trend in marketing that might surprise you.

It’s taking the internet by storm, growing mom-and-pop online shops and big brands to new heights.

But the power of this marketing channel doesn’t come from digital ads or a search engine. It’s coming from seemingly everyday people like y Read More

Great PR is All About Action

Great PR is All About Action Avatar Posted by smpayton under Public Relations
From http://www.eggmarketingpr.com 165 days ago
Made Hot by: bloggerpalooza on May 10, 2017 10:45 am
Consumers are far more advertising savvy than they once were. They know that companies are more than willing to promise everything under the sun. They are also conscious of the fact that actions speak far more effectively to the true motivations and values of a company that platitudes. Read More
Introducing Communications Consultant Lisa Duhart-Collins. Lisa specializes in strategic planning and placement of broadcast, print, and outdoor media. She’s also a seasoned public speaker, proposal and grant writer, and event planner for large-scale events. Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
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Matthew Needham @bigredtomato Has Business in His Blood

You could say that Matthew Needham grew up in business. His first experience in the business world came at age 6 when … More
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