This section contains posts about public relations and how it can help your small business. Articles on this subject include how to write and publish a press release, how to get media coverage, tips on how to create a perfect PR campaign and much more.

Your public relations campaign has the ability to give you your highest returns on investment. Implement the right PR using modern technology and some of the classic techniques in a synchronized fashion. Below are some ideas that have worked for Fortune 500 companies. Read More
Your team is having a staff meeting, or the group is in the weekly operations briefing. You know someone will bring up something that you’ll all be glad to hear, that deserves a high-five.

Wait for it, wait for it… and then say “should we get some PR about that?” Read More

How to Market Any Event

How to Market Any Event Avatar Posted by smpayton under Public Relations
From 101 days ago
Made Hot by: maestro68 on January 22, 2016 4:29 pm
When you think about marketing events, you probably think about conferences, seminars, or workshops. But what about job fairs? Open houses? Grand openings? Each of these events depends on having a good turnout to be successful. How do you get lots of people at your event? You market it smartly. Read More

Why I Don't Use a Publishing Calendar

Why I Don\'t Use a Publishing Calendar Avatar Posted by Kimberly721 under Public Relations
From 102 days ago
Made Hot by: thelastword on January 21, 2016 11:58 am
Do you use an editorial or publishing calendar to come up with your posts? Here's why this common strategy has never worked for me (and what I do instead). Read More

How important are online reviews for SMEs?

How important are online reviews for SMEs? Avatar Posted by David-Rolf under Public Relations
From 112 days ago
Made Hot by: OpenSourceMedia on January 15, 2016 4:43 am
Online reviews have long been the concern of internet giants like Amazon and Tripadvisor. Now more than ever online reviews are having an impact on businesses of all sizes.

69% of consumers search for reviews online, with a staggering 88% trusting them just as much as personal recommendations. T Read More

How to Get Your Business in the Media

How to Get Your Business in the Media Avatar Posted by aeschenburg under Public Relations
From 122 days ago
Made Hot by: robinandy58 on January 1, 2016 12:10 am
“There’s no such thing as bad publicity.” But how do you go about getting a media nod of any kind? Here are a few clever and inexpensive ways to get your business into the media. Read More

A Business Card Is Still a Valuable PR Tool

A Business Card Is Still a Valuable PR Tool Avatar Posted by smpayton under Public Relations
From 127 days ago
Made Hot by: sundaydriver on December 28, 2015 1:11 pm
Business cards are one form of paper marketing that will never go out of style. Though the publishing company is suffering to find new subscribers for newspapers and magazines, business cards will always be an important part of business transactions, and here’s why. Read More
Journalists pride themselves on telling great stories. Why shouldn't you? Is your content marketing falling flat? The reason may be, well, your content itself. To be effective, content marketing depends on more than just a snappy "click-bait" headline. It depends on your story. Read More
Your human resource department is filled with news stories and potential headlines. Here are a few ways you can use your employees to get more publicity for your business. Read More
There are some things that you have to prepare before you take that conference call. Here are the good, the bad and the ugly. Read More

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …

Rahul Varshneya @rahulvarshneya Helps You Get Started

If you want to know what not to do when starting a business, Rahul Varshneya is your go to guy. Of course, he can also … More
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