Journalists pride themselves on telling great stories. Why shouldn't you? Is your content marketing falling flat? The reason may be, well, your content itself. To be effective, content marketing depends on more than just a snappy "click-bait" headline. It depends on your story. Read More
Your human resource department is filled with news stories and potential headlines. Here are a few ways you can use your employees to get more publicity for your business. Read More
There are some things that you have to prepare before you take that conference call. Here are the good, the bad and the ugly. Read More

What Journalists Really Want From You

What Journalists Really Want From You Avatar Posted by smpayton under Public Relations
From http://www.howtocreateapressrelease.com 959 days ago
Made Hot by: ObjectOriented on October 11, 2015 11:53 am
Focus on What’s In It For Me (WIIFM), thinking from the journalists’ perspective as to why they care, to help your press releases and bylines rise above the noise and start getting the coverage you want. Read More
One of the hardest realities to accept: trying to get your startup covered, write a PR, spend hours distributing it and zero results. If you have felt this pain, you might have made one of these mistakes Read More

How To Create And Manage Brand Advocates

How To Create And Manage Brand Advocates Avatar Posted by Pixel_pro under Public Relations
From http://www.pixelproductionsinc.com 986 days ago
Made Hot by: sophia2 on September 15, 2015 9:48 am
Fans who are willing and able to dedicate their own time to support a brand online, or in person.

Advocates are 83% more likely than others to share information about products with their network.

But how does a brand get regular fans of its work to shift from a passive consumer of informatio Read More

3 Proven Ways Entrepreneurs Can Get Media Exposure

3 Proven Ways Entrepreneurs Can Get Media Exposure Avatar Posted by beth02 under Public Relations
From http://www.entrepreneur.com 993 days ago
Made Hot by: MasterMinuteman on September 6, 2015 3:02 pm
Definitely media exposure can helps entrepreneurs to easily reach at next level. But the way you approach towards media exposure approach is the far most important things. Learn 3 proven ways how entrepreneurs can get media exposure here. Read More

How to Bring Your Relationship Building Strategy Offline

How to Bring Your Relationship Building Strategy Offline Avatar Posted by amabaie under Public Relations
From http://relevance.com 1009 days ago
Made Hot by: DigiTechBlog on August 25, 2015 11:23 am
Traditional offline marketing strategies are still important. They give you a face-to-face connection with the consumer, business partner or influencer that takes you beyond the fickle relationship built online. Read More
Amazon has been accused of having a workplace culture that is demeaning to their staff. Will this impact their marketing as well as their recruitment? Read More
Recently I wrote a roundup that provided you with all the information you need to write a press release. I want to write another one for when you’re ready to distribute your press release online. Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
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Joanie Mann @JoanieMann Makes Sense of Business Technology

Many business owners find the changes in technology confusing. Cloud hosting, web-based accounting, online business … More
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