The way Anthony Weiner handled public relations in light of his scandal holds important lessons in PR for small business owners. What to do and what not to do when you are facing PR challenges in small business. Read More

11 Top Tips to Increase Reader Engagement

11 Top Tips to Increase Reader Engagement Avatar Posted by uttoransen under Public Relations
From http://www.guestcrew.com 359 days ago
Made Hot by: BizWise on August 7, 2013 2:21 am
Is your website suffering from high bounce rates?

Are you getting unique visitors but no returning visitors?

If this is the case, you’re not alone. The majority of websites have people come and go without doing anything; and without really taking a note of the brand of the site they’re engag Read More

How to Attract the Perfect Customer w/ Gini Dietrich

How to Attract the Perfect Customer w/ Gini Dietrich Avatar Posted by ryanhanley under Public Relations
From http://www.ryanhanley.com 356 days ago
Made Hot by: Webdev1 on August 6, 2013 6:52 am
Creating content is NOT enough. To attract the perfect customer with must understand who they are and more importantly, who they are not. Then craft messaging that speaks specifically to that person or business in the way they wish to be spoken to. Read More

5 reasons your startup is failing at PR

5 reasons your startup is failing at PR Avatar Posted by CateCosta under Public Relations
From http://venturebeat.com 359 days ago
Made Hot by: maestro68 on August 5, 2013 4:20 am
Wondering why your startup is being ignored by the press? It may be a for a good reason.
In an effort to help you get the most out of your communication efforts, I’ve outlined five common PR mistakes that startups often make. Keep this list of don’ts in mind, and make sure your company avoids them Read More

Can Entrepreneurs Make Good Managers?

Can Entrepreneurs Make Good Managers? Avatar Posted by bigmoneyweb under Public Relations
From http://www.drjeffcornwall.com 364 days ago
Made Hot by: zioncampo on July 29, 2013 8:18 am
There is a commonly held stereotype that entrepreneurs do not make good managers.

This stereotype assumes that the skills and personal traits that make someone a good entrepreneur will in some way prevent them from becoming a good manager. And it assumes that all entrepreneurs are good at start Read More
Many business owners find themselves in the position of having to hire a communications firm, but have no idea how to choose the right one. Here are five tips from Gini Dietrich. Read More

Manage an Issue Before It Becomes a Crisis

Manage an Issue Before It Becomes a Crisis Avatar Posted by dhennessy under Public Relations
From http://experts.allbusiness.com 372 days ago
Made Hot by: fundpr on July 22, 2013 9:16 am
Many executives and business owners choose to sweep issues under the rug until they become crises. If you manage an issue, however, it won't create job losses or stock drops. PR expert Gini Dietrich on the best way businesses can avoid a "PR crisis" in the first place. Read More

AP Style Tips for Getting More Publicity

AP Style Tips for Getting More Publicity Avatar Posted by marshafriedman under Public Relations
From http://emsincorporated.com 378 days ago
Made Hot by: lyceum on July 16, 2013 2:45 am
If you're reaching out to newspapers, magazines and other print media, you'll gain more credibility and publicity if you use AP style. Read More
In case you don’t know, southern chef, Paula Deen, is at the center of a lawsuit that seems to have spun out of control. The stories that are being told about her do not match her branding... Read More

Gain Masses Of Free Exposure With HARO

Gain Masses Of Free Exposure With HARO Avatar Posted by jonrhodesuk2 under Public Relations
From http://www.affiliatehelp.info 381 days ago
Made Hot by: Monsieur Eraser on July 9, 2013 12:32 am
Using HARO is a great way to get your name out there and become an authority in your niche. It helps you connect with journalists and other media outlets. Best of all it's free! Read More

Free, Fast & Easy: A new way to communicate benefits to employees

  We know that as a small business owner, you have your hands full. Aflac has made it easier for you to communicate …
Subscribe

Rachel Strella: Story of an Accidental Entrepreneur

If you had asked Rachel Strella in June 2010 what she did for a living, she would have told you she worked in … More
Editor's Picks

It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?
Did you know you can now post video on BizSugar?