How to Attract the Perfect Customer w/ Gini Dietrich

How to Attract the Perfect Customer w/ Gini Dietrich Avatar Posted by ryanhanley under Public Relations
From http://www.ryanhanley.com 757 days ago
Made Hot by: Webdev1 on August 6, 2013 6:52 am
Creating content is NOT enough. To attract the perfect customer with must understand who they are and more importantly, who they are not. Then craft messaging that speaks specifically to that person or business in the way they wish to be spoken to. Read More

5 reasons your startup is failing at PR

5 reasons your startup is failing at PR Avatar Posted by CateCosta under Public Relations
From http://venturebeat.com 760 days ago
Made Hot by: maestro68 on August 5, 2013 4:20 am
Wondering why your startup is being ignored by the press? It may be a for a good reason.
In an effort to help you get the most out of your communication efforts, I’ve outlined five common PR mistakes that startups often make. Keep this list of don’ts in mind, and make sure your company avoids them Read More

Can Entrepreneurs Make Good Managers?

Can Entrepreneurs Make Good Managers? Avatar Posted by bigmoneyweb under Public Relations
From http://www.drjeffcornwall.com 765 days ago
Made Hot by: zioncampo on July 29, 2013 8:18 am
There is a commonly held stereotype that entrepreneurs do not make good managers.

This stereotype assumes that the skills and personal traits that make someone a good entrepreneur will in some way prevent them from becoming a good manager. And it assumes that all entrepreneurs are good at start Read More
Many business owners find themselves in the position of having to hire a communications firm, but have no idea how to choose the right one. Here are five tips from Gini Dietrich. Read More

Manage an Issue Before It Becomes a Crisis

Manage an Issue Before It Becomes a Crisis Avatar Posted by dhennessy under Public Relations
From http://experts.allbusiness.com 774 days ago
Made Hot by: fundpr on July 22, 2013 9:16 am
Many executives and business owners choose to sweep issues under the rug until they become crises. If you manage an issue, however, it won't create job losses or stock drops. PR expert Gini Dietrich on the best way businesses can avoid a "PR crisis" in the first place. Read More

AP Style Tips for Getting More Publicity

AP Style Tips for Getting More Publicity Avatar Posted by marshafriedman under Public Relations
From http://emsincorporated.com 779 days ago
Made Hot by: lyceum on July 16, 2013 2:45 am
If you're reaching out to newspapers, magazines and other print media, you'll gain more credibility and publicity if you use AP style. Read More
In case you don’t know, southern chef, Paula Deen, is at the center of a lawsuit that seems to have spun out of control. The stories that are being told about her do not match her branding... Read More

Gain Masses Of Free Exposure With HARO

Gain Masses Of Free Exposure With HARO Avatar Posted by jonrhodesuk2 under Public Relations
From http://www.affiliatehelp.info 782 days ago
Made Hot by: Monsieur Eraser on July 9, 2013 12:32 am
Using HARO is a great way to get your name out there and become an authority in your niche. It helps you connect with journalists and other media outlets. Best of all it's free! Read More

Tell Google What Your Site is About

Tell Google What Your Site is About Avatar Posted by nickstamoulis under Public Relations
From http://www.brickmarketing.com 787 days ago
Made Hot by: deanuk on July 5, 2013 2:18 pm
Even though the Google algorithm is extremely complex and the search engine giant continues to make new strides every day to produce results that users are going to be happy with we have to continue to keep one thing in mind- it’s search spiders (robots) that are doing a majority of the work. Read More

Paula Deen: A Lesson in Crisis Communications

Paula Deen: A Lesson in Crisis Communications Avatar Posted by dhennessy under Public Relations
From http://experts.allbusiness.com 791 days ago
Made Hot by: xxysystem90 on July 5, 2013 4:02 am
The recent fall of Paula Deen's empire has been a great lesson in crisis communications. Why did things go so wrong and what could she have done differently? PR expert Gini Dietrich weighs in on the celebrity chef's career implosion. Read More

5 Things Your Latino Employees Wish You Understood

Latino employees are the fastest-growing segment of the U.S. workforce – in fact, by some estimates one in three working …
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Kelvin Cech @FunctionWriting Lives Solopreneur Dream

Sometimes it's easy to forget, but a little over a year ago, Kelvin Cech was stuck grinding out copy for a small sports … More
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