Using Wikipedia for reputation management can be risky, especially for companies trying to get rid of negative content from page one of Google. Mike Wood explains why. Read More
By Derbhile Graham

It feels a bit strange in one way to be writing about traditional media on such a thoroughly 21st-century website as Tweak Your Biz. But I have a newsflash for you. Your customers are still reading newspapers and magazines, watching TV and listening to radio. Traditional media Read More
Once you feel like you really, truly understand public relations, it's time begin searching for the right firm.

Just searching "public relations firms" in Google is not going to cut it.

To find the public relations firm that is just the right fit, be sure to examine the following criteria.
Read More
The way Anthony Weiner handled public relations in light of his scandal holds important lessons in PR for small business owners. What to do and what not to do when you are facing PR challenges in small business. Read More

11 Top Tips to Increase Reader Engagement

11 Top Tips to Increase Reader Engagement Avatar Posted by uttoransen under Public Relations
From 852 days ago
Made Hot by: BizWise on August 7, 2013 2:21 am
Is your website suffering from high bounce rates?

Are you getting unique visitors but no returning visitors?

If this is the case, you’re not alone. The majority of websites have people come and go without doing anything; and without really taking a note of the brand of the site they’re engag Read More

How to Attract the Perfect Customer w/ Gini Dietrich

How to Attract the Perfect Customer w/ Gini Dietrich Avatar Posted by ryanhanley under Public Relations
From 849 days ago
Made Hot by: Webdev1 on August 6, 2013 6:52 am
Creating content is NOT enough. To attract the perfect customer with must understand who they are and more importantly, who they are not. Then craft messaging that speaks specifically to that person or business in the way they wish to be spoken to. Read More

5 reasons your startup is failing at PR

5 reasons your startup is failing at PR Avatar Posted by CateCosta under Public Relations
From 852 days ago
Made Hot by: maestro68 on August 5, 2013 4:20 am
Wondering why your startup is being ignored by the press? It may be a for a good reason.
In an effort to help you get the most out of your communication efforts, I’ve outlined five common PR mistakes that startups often make. Keep this list of don’ts in mind, and make sure your company avoids them Read More

Can Entrepreneurs Make Good Managers?

Can Entrepreneurs Make Good Managers? Avatar Posted by bigmoneyweb under Public Relations
From 857 days ago
Made Hot by: zioncampo on July 29, 2013 8:18 am
There is a commonly held stereotype that entrepreneurs do not make good managers.

This stereotype assumes that the skills and personal traits that make someone a good entrepreneur will in some way prevent them from becoming a good manager. And it assumes that all entrepreneurs are good at start Read More
Many business owners find themselves in the position of having to hire a communications firm, but have no idea how to choose the right one. Here are five tips from Gini Dietrich. Read More

Manage an Issue Before It Becomes a Crisis

Manage an Issue Before It Becomes a Crisis Avatar Posted by dhennessy under Public Relations
From 866 days ago
Made Hot by: fundpr on July 22, 2013 9:16 am
Many executives and business owners choose to sweep issues under the rug until they become crises. If you manage an issue, however, it won't create job losses or stock drops. PR expert Gini Dietrich on the best way businesses can avoid a "PR crisis" in the first place. Read More

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …

Devan Perine @devanmarie Is Community Manager at EnMast

Businesses owners are in need of advice. But sometimes they haven't got the budget for the experience they require. … More
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