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Find Your Tribe Leaders and Have a Pow-Wow

Find Your Tribe Leaders and Have a Pow-Wow Avatar Posted by lkpetrolino under Public Relations
From http://flyingpigcommunications.com 1138 days ago
Made Hot by: 9devon9 on April 7, 2010 7:31 pm
You could dive into the psychological reasons of why we have a natural tendency to follow 'tribe leaders', ( in all aspects of life) but that is less important to understand the the simple fact that we do! As a business owner, this knowledge can help simplify your communications efforts ten fold. If you can find the tribe leaders of your targeted market, and make them a fan of your product/servic Read More

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How To Get On A Talk Radio Show

How To Get On A Talk Radio Show Avatar Posted by jsternal under Public Relations
From http://www.understandingmarketing.com 1143 days ago
Made Hot by: PeaceNLove on April 7, 2010 10:28 am
Does your small business have something to add to an issue currently being discussed in the news? How about going on a talk radio show to get your message out. There are a lot of great radio talk shows on the air that are constantly looking for guests on a variety of topics, yes, even political shows. Read More

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Today it’s all about the subject line. You may have the most compelling, well-written small business press release. But if the subject line doesn’t capture their attention immediately and make them open the release, all that work is sitting on the curb. You can refer to the PR Toolkit for small business to find examples of other bad press releases. Read More

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One of St. Patrick's legendary feats is that he chased the snakes off the island. Although all evidence suggests that post-glacial Ireland never had snakes, the symbolic nature of this historic account can be equally applied to your small business.

Every business has its snakes. Those barriers, big or small which are preventing it from reaching the next level, from gaining more market share, r Read More

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This point and the importance of the details cannot be over emphasized!! Running your business in a way that you always 'sweat the small stuff' is one of the biggest things that will distinguish you from your competitor in the consumer's mind. Read More

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The Value of Corporate Communication and Public Relations

The Value of Corporate Communication and Public Relations Avatar Posted by Athena under Public Relations
From http://bizcovering.com 1186 days ago
Made Hot by: sannwood on February 17, 2010 6:57 pm
PR or Public relations is about shaping and projecting an image as a key element in the drive for success. Top executives now consider a good image as a basic resource in the same way that they view finance or people. As the interaction between the government, industry, the environment, and the public becomes extremely complex, Public Relations has become an inevitable component of corporate aff Read More

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Do Your Customers Know Who You Are?

Do Your Customers Know Who You Are? Avatar Posted by lkpetrolino under Public Relations
From http://flyingpigcommunications.com 1194 days ago
Made Hot by: on February 17, 2010 4:55 pm
What’s your story? Do you have one? Is it consistent and relevant? Without having a strong consistent brand/story developed for your organization all of your other marketing campaigns will fall short. Many organizations become so excited about launching new and exciting marketing strategies they overlook the importance of building this important foundation first. Read More

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It Takes a Village « Flying Pig Communications

It Takes a Village « Flying Pig Communications Avatar Posted by lkpetrolino under Public Relations
From http://flyingpigcommunications.com 1192 days ago
Made Hot by: on February 11, 2010 6:44 pm
How to build key community relationships to maximize your business's outreach! Read More

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Using Twitter as a Powerful PR Toolkit | Better Closer

Using Twitter as a Powerful PR Toolkit | Better Closer Avatar Posted by billrice under Public Relations
From http://bettercloser.com 1199 days ago
Made Hot by: thursdayb on February 5, 2010 1:16 am
Twitter is a public relations professional’s dream or nightmare. It's one of the simplest, but at the same time the most complicated of recent communication tools. This dichotomy has fueled must of the fear in the PR community. That is why I thought I would give you a few simple tips to make Twitter a PR tool, not an adversary. Read More

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Small Business PR Opportunities During Super Bowl

Small Business PR Opportunities During Super Bowl Avatar Posted by jsternal under Public Relations
From http://www.understandingmarketing.com 1205 days ago
Made Hot by: on February 4, 2010 11:01 am
The story talks about Steven Moseley, executive chef of S&J Catering, who also provided mango bourbon barbecue ribs during the 2007 Super Bowl (the last time the big game was also held in South Florida). According to the story, they find Super Bowl weekend to provide great exposure for their catering service. What’s more, they’re able to use it in their marketing after the game’s long over either Read More

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