Public Relations | Small business news; tips; networking

Paying for PR -- But Only When It Works - http://online.wsj.com

Posted by ArmadaIG under Public Relations
From http://online.wsj.com 5959 days ago
Made Hot by: on January 3, 2008 7:05 pm

A mention in a news article or television broadcast can have a big payoff for a little-known business. But small companies often struggle to get such media coverage. Most can't afford the big fees traditional agencies charge or in-house expertise to guide them. And solo efforts may yield only rejections or, worse, bad press. So many small compani Read More

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Helping Search Engines Find Your Press Releases

Posted by TerryJackson under Public Relations
From http://blogs.bnet.com 5976 days ago
Made Hot by: on December 24, 2007 3:22 am

Considering how focused PR people are with having a 'social media strategy,' I'm still a little surprised when I see press releases online that aren't optimized for the web. Come on people — it's not that hard! The first and easiest thing to do is to embed links in the body of your press release. Pick out the key phrases in your press release — yo Read More

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Journalists Consistent in Their Online Use and Preferences

Posted by LeeAdams under Public Relations
From http://blogs.mediapost.com 6016 days ago
Made Hot by: on November 7, 2007 11:12 pm

According to the Arketi Group 2007 Web Watch Survey, 84 percent of journalists say they would or already have used blogs as a primary or secondary source for articles. 100% of those (journalists) surveyed say they rely on the Internet to help get their job done. One-quarter of journalists say blogs make their job easier, while 18 percent say insta Read More

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Scientists Give PR People a Hand with Two Recent Studies

Posted by wontonu under Public Relations
From http://blogs.bnet.com 6034 days ago
Made Hot by: on October 21, 2007 7:10 pm

The results of two interesting social science studies relevant to PR and marketing professionals are out this week. Imagine that when you were small, your mother consistently criticized some aspect of the way you performed or presented yourself. Later you grew up and decided (perhaps after years of therapy) that your mother was, how do we say this Read More